K Company is an IT company engaged in Internet education.Before 2013,when Internet education did not flourish,the R&D Department of the company carried out the development of k12 education software products based on its accumulated experience,which can basically support the normal operation of the development process.With the blowout development of online education,a large number of professional online education companies came into being,and the competitive pressure faced by the company’s development is increasing day by day.In April 2018,The Ministry of Education issued the notice of action plan for educational informatization 2.0,and the educational products have national standards,which put forward standardized requirements for the development of the company’s educational products.Therefore,the company’s experiential development can no longer meet the current development requirements.In the software project,the demand is the leader and the foundation of software development.If the demand is not qualified,there will be various problems in other links such as design,development and testing.The demand result comes from demand management.The quality of demand management directly determines the quality of demand result,so demand management is very important.K company’s empirical development to the direction of standardization,is bound to bear the brunt of solving the problem of demand management.In order to solve the problem of K company’s demand management standardization,this paper first systemically combs the relevant theories and documents in the field of demand management,such as agile demand management,demand engineering,etc.,and takes these theories and documents as the basis for analyzing and optimizing K company’s demand management problems,and next uses unstructured interviews,development documents research and other means to obtain the first hand status data of company’s demand management,and then use the above theories to conduct qualitative analysis on these data,find out the problem of K company’s demand management,through the further analysis of the problem,locate the cause of the problem,and finally find a set of optimization management strategy suitable for K company’s actual demand from the above theories,that is,to build accurate requirement prototypes based on agile requirement management,to realize two-way requirement tracking by using requirement tracking matrix,and to cope with requirement change by using requirement change control.In order to test the accuracy and effectiveness of this strategy,this paper takes the project of WM micro course as an example,and makes a comparative analysis from the three dimensions of demand cost,demand cycle and demand quality with the project of WM interactive classroom,which was developed by experience and has a similar scale.The analysis results show that this strategy can effectively improves K company’s demand management process in cost,cycle and quality.The results show that this strategy is accurate and effective for K company,can improve the effect and efficiency of K company’s demand management,and should have certain reference significance for other companies in the same industry.The paper puts forward two innovations.(1)Mining implicit demand by means of technical management.In the management activity of demand prototype acquisition,a method of mining implicit demand based on user logs is proposed.That is to say,after the software system goes online,users’ preferences for software functions can be objectively collected by recording,uploading and analyzing user software modules’ use logs.This method can effectively obtain the demand that are difficult to obtain by conventional methods,and has certain advantages innovativeness.(2)Building demand management optimization strategy based on Dai Ming model.Based on this model,several theories and methods are selected from demand management theories to fill corresponding PDCA activities when building K company’s optimization strategy,so as to obtain better demand management quality in the demand management process. |