A Study On The Influence Of The Public Platform Of Sunshine Sports WeChat On The Attitude And Behavior Of Hebei Media College Students Participating In Sports

With the development of science and technology,the means of multimedia communication has developed rapidly,and it has a close relationship with people’s life.In particular,the development of mobile technology is changing all aspects of people’s lives.College students have a strong curiosity about new things.The wechat public platform of mobile phone is also the mobile phone function that college students pay attention to.This research takes the wechat public platform of sunshine sports of Hebei Media College as the research object,focusing on the analysis of the changes in the attitude and behavior of the platform to promote college students’ sports participation.The research methods include literature,logical analysis,questionnaire survey,comparative analysis and mathematical statistics.The results show that the wechat public platform of sunshine sports of Hebei Media College has a positive effect on promoting college students to participate in sports activities,which provides a new development idea for promoting college students to participate in sports activities.At the same time,this study provides a theoretical basis for college students to actively participate in sports activities by wechat public platform.Through the analysis of the research results,the following conclusions are drawn:1.The public platform of Yangguang Sports Wechat has promoted the awareness rate and the formation rate of sports behavior of college students,which will create favorable conditions for the formation and development of sports participation attitude and behavior.The platform has great development space in promoting the sports awareness rate and the sports behavior formation rate.2.The influence of public platform of Yangguang Sports Wechat on college students’ attitude to sports participation is closely related to the usefulness and function of information.Platform push information should pay attention to the specific needs of college students,which will contribute to a more active attitude to the formation of sports participation.3.The influence of public platform of Sunshine Sports Wechat on college students’ physical exercise behavior is not specific enough,which is not good for the scientificity and rationality of college students’ physical exercise behavior.Sports Video,sports pictures and sports news are the key points that college students pay attention to the platform information.