| In the age of the Internet,college students are the vanguard force of the Internet age.WeChat,as a widely used social networking software,involves all aspects of our life,work,study,etc.,to a certain extent,changing the learning and lifestyle of college students,and therefore researching sports.The application of WeChat-like public platform in college students’ physical fitness has certain significance.From the current research findings,it is found that there is not much research on the application of the sports WeChat public platform in college students’ physical fitness.In order to fully understand the undergraduates’ use of the sports WeChat public platform to participate in sports and fitness,on the basis of reading a large amount of literature,the China Mining University’s sports WeChat public platform was used as the background to conduct a questionnaire survey of China University of Mining and Technology,Jiangsu Normal University,Xuzhou Institute of Technology and 600 undergraduate students of 4 schools of Xuzhou Institute of Bioengineering understand the current situation of undergraduates using the sports WeChat public platform to participate in sports fitness,explore the intensity of sports information in the WeChat public network social platform,the accuracy of information content,and The breadth of application in sports and fitness,theoretical support from the theory of use and satisfaction,Lasswell’s communication theory,guiding students how to correctly use the sports WeChat platform to obtain the knowledge of sports information they need and apply it to their own sports The fitness and how to effectively improve the enthusiasm of college students to participate in sports and fitness,and have a positive impact on the results of college students’ physical fitness.The main conclusions are as follows:1 Most college students already use WeChat software;most college students pay attention to the sports WeChat public number;about three-quarters of college students browse the frequency of Sports WeChat public number 1-3 times a day,within half an hour.2 College students pay attention to the diversity of sports WeChat public number motives;sports micro-channel public number and friends circle,school physical education class,Weibo,QQ and other new media are the three most common ways for college students to acquire sports information knowledge;most college students have sports The likes and ratings of all kinds of sports information in the WeChat public account are generally good,but there are still some college students who choose to be unclear and indifferent,and a small number of college students do not like it or like it very much.3 Sports Wechat public account influence on undergraduates’ participation in sports and physical exercise is mainly reflected in the impact on college students’ physical examination results,the influence of participating in the sports fitness cognition,the interest in participating in sports and fitness,the influence of participating in sports and fitness activities,and participating in sports Effects of fitness results.4 The Negative Influence of Information Content on University Students in the Sports Wechat Public Platform and Its Countermeasures.The negative effects are mainly reflected in sports-related knowledge,sports violence,sports ethics,blind worship of sports stars,and misunderstanding of sports.The corresponding countermeasure is to use Marxist thoughts to arm college students and give full play to the sports idols around college students.As a role model,the knowledge related sports information pushed by the sports WeChat public platform should pay more attention to professionalism and richness,carry out various forms of physical education for college students,actively explore effective ways for physical education for college students in the new period,and create opportunities for college students to participate in physical education.The subjective and objective conditions of fitness. |