Analytical Description Of The Operation Of A Sports We-media On The We Chat Public Platform Entitled "PoleToWin"

Sports-related We Chat official accounts are a relatively important form of information platform in the vertically segmented industry,widely used as the main way to transmit knowledge and promote sports culture.Many We Chat official accounts in the sports industry are working together to promote the development of China’s sports history and civilization.Although Zhou Guanyu has played an important role in making up for Chinese shortcomings in the field of F1 racing,F1 racing has not received much attention in the domestic market and lacks social recognition,so it is necessary to further expand the promotion of the F1 project.This article aims to summarize the practical experience of operating the "PoleToWin" We Chat official account,explore its background,basic overview,operational status,content planning process,and promotion,and elaborate on the author’s work ideas in the actual operation process,in order to provide valuable reference for the operation of other sports-related We Chat official accounts.After nearly seven months of careful operation,the subscription and reading volume of the "PoleToWin" We Chat official account have steadily increased,providing strong support for the promotion of F1 racing in China.However,there are also some issues in the operation process,such as the lack of a stable update frequency,insufficient timeliness,and not sharp enough comments and viewpoints.To address these issues,the author will make adjustments based on corresponding countermeasures in the subsequent operation process.Finally,the author hopes to provide a reference for the operation of other similar accounts through the operation experience of the "PoleToWin" We Chat public account.