Research On Government Response To Network Public Opinion In Public Emergencies From The Perspective Of We Media

With the rapid development of self media in recent years,it has greatly promoted the spread and fermentation speed of network public opinion,especially some social hot events will form a rapid communication effect through Internet platform in a short time,which also puts forward higher requirements for the local government’s network public opinion response ability.However,in the face of the network public opinion caused by some social hot events,many local governments have not established a scientific sense of concept,and the impact of the network public opinion is not enough attention,and there are also some improper handling methods in the process of handling.This will not only lead to the further fermentation of network public opinion,but also have a huge adverse impact on the credibility of local governments,and damage the image of the government.Therefore,it is of great significance to study the response strategies of local government public emergency network public opinion in the media era.It is of great significance to analyze the problems and shortcomings of local government in dealing with this kind of network public opinion,and put forward corresponding countermeasures combined with the characteristics of the era of self media,which can improve the ability of lo_IIcal government to respond to public emergency network public opinion Positive role.This paper takes"3.21 special major explosion accident of Jiangsu Xiangshui tianjiayi company"as a case study to deal with public opinion on the Internet in the media era,explores the response and treatment of the network public opinion by the local relevant government departments after the event,analyzes the problems and shortcomings in the process,and puts forward corresponding countermeasures and suggestions.This paper first expounds the related concepts and theories of self media and network public opinion,then takes"3.21 special major explosion accident of Jiangsu Xiangshui tianjiayi company"as the research object to analyze the public opinion case,expounds the occurrence process and the formation process of public opinion,and explores the public opinion characteristics of the case in the era of self media.Based on the case study,the paper explores the problems and deficiencies of local government departments in dealing with the public opinion on the network of the event,and analyzes the causes of these problems in depth.Finally,the paper puts forward the Countermeasures of local government on the handling of public opinion on the network of public emergencies in the light of the background of media.