Research On The Popular Identity Of Mainstream Ideological Discourse In The Field Of Virtual Communication

At present,the Internet has become the main battlefield increasingly for ideological contests and dissemination.Especially with the continuous development of Omnimedia,"ubiquitous,omnipotent,no one does not use" has become a new feature of discourse communication,this increasingly makes the field of ideological contest and discourse communication gradually shift from the field of real communication to the field of virtual communication,which poses a severe challenge to the construction of the discourse power of my country’s network ideology in the new era.In this context,the theoretical research on the "Research on the Popular Identity of Mainstream Ideological Discourse in the Field of Virtual Communication",which will not only help to broaden the theoretical horizon of the study of network ideology,but also provide a path reference for the construction of the discourse power of my country’s network ideology in the new era.Based on the background of the construction of the discourse power of our country’s network ideology in the new era,this article uses literature research,interdisciplinary research,and research methods that combine system analysis and logic analysis,according to theoretical analysis,field analysis,dilemma analysis,cause analysis,orientation analysis and path analysis,through the logical sequence of the six progressive aspects,systematic research on the Research on the Popular Identity of Mainstream Ideological Discourse in the Field of Virtual Communication.This article believes that the ubiquitous discourse subject in the virtual communication field,the diversification of discourse carriers,the diversification of discourse needs,the daily life of discourse expression,and the interactive dissemination of discourse have had a profound impact on mainstream ideological discourse.Due to the dislocation of the public discourse value under the differentiation of multiple values,the dislocation of the reality convention under the virtual characteristics of the communication field,and the dislocation of the mainstream ideological discourse to the masses,there are many reasons for the mainstream ideological discourse in the virtual communication field.Dilemma.To enhance the popular recognition of mainstream ideological discourse in the virtual communication field,we must adhere to the guiding position of Marxism in the ideological field,build the right to discourse in network ideology,and construct the home of network spirit in the cultivation and promotion of socialist core values.On the basis of fully considering the gradual and hierarchical nature of the public’s acceptance of discourse and the integrity and systemicity of the mainstream ideological discourse construction,the mainstream ideological discourse should insist on establishing the popular position,transforming discourse expression,strengthening dialogue awareness,actively responding to reality,and deepening family and country feelings,so as to establish the public’s interest,emotional,subject,value,and value recognition of mainstream ideological discourse.Identity,which constructs a discursive identification path that is consistent with notice,affection,will,faith,and action.