| Firmly grasping the ideological discourse power is the inevitable requirement to consolidate the ruling position of the party,but also the important guarantee to expand the ruling base of the party.The Communist Party of China has always attached great importance to the construction of ideological discourse power,constantly promoting Marxist ideological theories in China,enriching and developing the mainstream ideological discourse power.With the popularization of the Internet,we media has increasingly become an important field for various ideological conflicts.Under the background of the rapid development of network we-media,how to consolidate the position of network mainstream ideological discourse and enhance the discourse power of network mainstream ideology is a major issue facing the Party and the government.Based on the existing research foundation,this paper takes the promotion of the discourse power of mainstream ideology in the We-media era as the main line,and discusses from six parts.The first is about the background and significance of the research,research status,research ideas,methods and innovation points.Second,it explains the concept,characteristics and types of we media as well as the content,characteristics and essence of the discourse power of mainstream ideology,which makes theoretical preparation for the next research.The third is the theoretical basis of the discourse power of mainstream ideology in the We-media era.The discourse of Marxist classical writers on the discourse power of ideology has laid a solid theoretical foundation for the promotion of the discourse power of mainstream ideology.The theory of discourse power of western thinkers provides theoretical reference for the promotion of discourse power of mainstream ideology.The fourth is about the generation mechanism of mainstream ideological discourse power in the era of we media.Mainly from the generation conditions,generation process and contradictions and rules of the mainstream ideological discourse power in the era of we media,this paper analyzes the significant changes of discourse subject,discourse content,discourse mode and discourse environment in the generation of discourse power.Fifth,it analyzes the opportunities and challenges for the enhancement of the discourse power of mainstream ideology in the We-media era.On the one hand,the characteristics of interaction,diversity and freedom of we media have opened up a new position,provided a new channel and expanded a new space for the dissemination of mainstream ideological discourse.On the other hand,the characteristics of openness,virtuality and low access of "we media" aggravate the ideological collision and conflict in countries around the world,weaken the status of our mainstream ideological discourse,and bring new discourse challenges.The sixth is about the path to enhance the discourse power of mainstream ideology in the era of we media.According to the realistic influence of mainstream ideological discourse power in the era of network "we media",this paper discusses the ways of strengthening discourse subject,enriching discourse content,transforming discourse mode and improving media supervision.The study on the promotion of mainstream ideological discourse power in the We-Media era has significant theoretical and practical significance to maintain the security in the ideological field of our country and enhance the status of international discourse.This paper comprehensively applies the knowledge of political science,philosophy,communication,information science and other disciplines,relies on typical cases at home and abroad,and combines literature research,comparative reference,theoretical analysis,and multidisciplinary comprehensive induction,striving to make the research results more scientific and reasonable,and optimize and perfect the path to enhance the discourse power of mainstream ideology in the era of "we media". |
