The Construction Of Ideological Discourse Power Of The CPC In The New Era

Ideology,discourse power,and ideological discourse power are important conceptual components involved in the construction of the Party’s ideological discourse power in the new era.At the same time,the relevant ideas of Marxist classical writers on ideological discourse power are an important source of the Party’s ideological discourse power construction in the new era;The thought of the main leaders of the CPC on the ideological discourse power is an important basis for the construction of the party’s ideological discourse power in the new era.The objective current situation of the construction of the Party’s ideological discourse power in the new era includes two aspects: main achievements and practical difficulties.In terms of its main achievements,firstly,it forcefully fought back against non Marxist ideologies,including Western ideologies,domestic erroneous ideologies,and bad party practices;Secondly,the ideological work of the Party has been comprehensively improved,including the continuous enhancement of the Party’s ideological confidence,the continuous consolidation of the Party’s ideological work position,and the continuous improvement of the Party’s ideological work mechanism;The third is the continuous prosperity and development of socialist cultural undertakings,including the continuous formation of a good socialist cultural atmosphere,the continuous creative transformation and innovative development of excellent traditional Chinese culture,and the widespread recognition of socialist core values.In terms of practical difficulties,first of all,there is a problem where the influence of Western ideological discourse still exists.One is that the language influence occupied by Western ideological discourse still exists;The academic influence of Western ideological discourse still exists;Thirdly,the influence of Western ideological discourse on the internet still exists.Secondly,there are still difficulties in the reasoning dilemma of Marxist ideology.The dilemma of not having a deep understanding of the first fundamental principle still exists;The dilemma of insufficient innovation in the second frontier theory still exists;The dilemma of a single form of the third discourse system still exists.Finally,there are still challenges in the dissemination of the Party’s ideological discourse.Firstly,as far as disseminators are concerned,there is still a lack of responsibility for the Party’s theoretical propaganda;Secondly,as far as the target audience is concerned,there is still a problem of not actively learning ideological and political theories;Thirdly,in terms of communication media,there is still a problem of unscientific management of online ideological and public opinion.The promotion path for the construction of the ideological discourse power of the Party in the new era includes four aspects: promoting the theme construction,subject construction,content construction,and carrier construction of the Party’s ideological discourse in the new era.Firstly,the theme construction should always clarify the guiding position of Marxism,deeply promote the important principles of Marxism,and promote the realization of the party’s ideological discourse goals;Secondly,the construction of the main body should continue to maintain and enhance the ruling image of the Party,continuously improve the political literacy of Communist Party members,and always practice the political stance of Communist Party members;Once again,content construction should be good at improving the language style of the content,highlighting the key points of the content,improving the discourse logic of the content,and promoting theoretical innovation of the content;Finally,carrier construction requires innovative network technology and the construction of network ideology.Enhance public opinion supervision and crack down on various types of bad information.Expand communication channels and continue to promote interaction between the government and the people.Build a learning platform and strengthen online theoretical dissemination.