The Research On The Construction Of Mainstream Ideological Discourse System In The New Era

Since the emergence of the state,the ideological problem has become an unavoidable practical problem.Ideology is always intertwined with discourse.It can be said that there is no independent reality between ideology and discourse.Based on this,the construction of socialist ideology with Chinese characteristics in the new era should pay particular attention to the construction of mainstream ideological discourse system.To explore the construction of the mainstream ideological discourse system in the new era from the perspective of political communication,on the one hand,there is an internal fit between them.Political communication is the externalization of ideological discourse,and ideological discourse is the essential content of political communication.On the other hand,it is very important to improve the communication ability of mainstream ideological discourse in the process of the construction of mainstream ideological discourse system in the new era.The research on the construction of the mainstream ideological discourse system in the new era from the perspective of political communication is to learn from some theoretical analysis frameworks and methods of political communication,and improve the communication ability of the mainstream ideological discourse in the new era,so as to realize the development and improvement of the construction of the mainstream ideological discourse system in the new era.From the perspective of political communication,the construction of the discourse system of the mainstream ideology in the new era not only includes the discourse content such as the Marxist ideological and theoretical system and knowledge system,but also includes the related elements such as discourse subject,discourse audience and discourse carrier,which reflects the social communication activities aimed at the penetration of the discourse of the mainstream ideology in the new era.The construction of the discourse subject of the mainstream ideology in the new era embodies the basic principles of modern governance.The state,society and individuals have become important subjects in the construction of the discourse system of the mainstream ideology in the new era.At the same time,Chinese Communist Party members and cadres,student groups and ordinary people constitute the mainstream ideological discourse audience in the new era.The discourse subject of mainstream ideology in the new era transmits cognitive,value and strategic mainstream ideology discourse to Party members,cadres and the people through discourse carriers such as "official public opinion field","folk public opinion field" and interpersonal communication.Party members,cadres and the people will then transfer their understanding and feedback on the mainstream ideological discourse in the new era to the mainstream ideological discourse subject in the new era by means of "folk public opinion field".In this cycle,the discourse system of the mainstream ideology in the new era has achieved transcendence and innovation again and again.However,by analyzing the external environment of the construction of the mainstream ideological discourse system in the new era,we will find that the construction of the mainstream ideological discourse system in the new era is in the situation of coexistence of challenges and opportunities.There are some unfavorable social environmental factors in the construction of the mainstream ideological discourse system in the new era,which are embodied in the instability and uncertainty of the international situation,the increasing complexity of the implementation of discourse hegemony in western countries,and the increasing threat of wrong social thoughts to China’s ideological security.At the same time,there are also some favorable social environmental factors in the construction of the mainstream ideological discourse system in the new era,such as the long-term trend of good development of China’s economy,the high attention of the Party Central Committee to ideological work,the rapid development of Internet information communication technology,and the high attention of the international community to China’s road.Seizing these opportunities and realizing the further development and improvement of the construction of the mainstream ideological discourse system in the new era is the key to reversing China’s passive situation in the ideological field of the international community.In the analysis of the communication mode of the mainstream ideological discourse in the new era,special attention is paid to the evaluation of the construction effect of the mainstream ideological discourse system in the new era,which lays a realistic analytic foundation for further improving the construction of the mainstream ideological discourse system in the new era.On the one hand,the construction of the discourse system of mainstream ideology in the new era has made some achievements,especially the truth power,humanistic value and international vision of the construction of the discourse system of mainstream ideology in the new era.On the other hand,there are also some problems in the construction of the discourse system of the mainstream ideology in the new era.For example,the lack of discourse subject ability,the low participation of discourse audience,the lack of discourse expression and the poor effectiveness of discourse carrier.These problems in the construction of the discourse system of mainstream ideology in the new era lead to the poor effect of the construction of mainstream ideology in China,especially the weak resistance to the ideological infiltration of western countries.The reason is mainly due to the flagging public of the mass spiritual field,the diversification of the demands of interest subjects and the excessive entertainment of the "folk public opinion field".These factors lead to the weakening of people’s sense of authority,and the mainstream ideological discourse in the new era is ignored in the process of communication.Finally,in view of the above problems,this paper puts forward some feasible strategies to further improve the construction of the mainstream ideological discourse system in the new era.Specifically,starting from the analytic framework of the constituent elements of the construction of the mainstream ideological discourse system in the new era from the perspective of political communication,we should improve the ideological working ability of the discourse subject by building a dimensional cooperative subject structure,strengthening the subject’s sense of responsibility and responsibility,innovating the mufti-agent collaborative development mechanism,and promoting the transformation of the role of the discourse audience Establish a timely and effective feedback platform and improve the guarantee mechanism for audience participation,cultivate the conscious participation consciousness of discourse audience,and promote the benign interaction between various discourse forms by following the basic principles of ideological discourse innovation and taking daily life practice as the basis of discourse innovation Skillfully use discourse rhetoric methods and expression skills to innovate the expression of discourse content,and improve the effectiveness of discourse carrier communication by changing the thinking mode of discourse communication,creating a good discourse communication environment,accelerating the construction of a new pattern of all media communication,etc.through the above measures,Finally,it will realize the further development and improvement of the construction of the discourse system of the mainstream ideology in the new era.