Research On Response To Public Opinion Of New Media Of Politics And Law In Shandong Province

Xi said the rapid development of the Internet has become the main battlefield of public opinion.To achieve the leap-forward development of political and legal work,new political and legal media should be relied on to open up new horizons and create new drivers.With the growing number of Internet users,public opinion events occur frequently and social influence increases,which is a test of the ability of political and legal new media at all levels to deal with public opinion.I worked as an intern in shandong provincial party committee politics and law committee propaganda division for a year,experience public opinion management work,in order to further promote the shandong new media public opinion coping capacity of political science and law,Based on the theory of use and satisfaction,the main basis is the demand of the public for the public opinion information released by the new media of politics and law in Shandong in public opinion events.In shandong province in this article,The causes of political and legal public opinion events in Shandong Province are classified,selecting typical public opinion of political science and law cases from each type and response to events,broke the time,the time delay response,frequency response,subject,way of response,respond to the content of the statistics,A typical case analysis of response behavior to political and legal new media public opinion events in Shandong Province.Through analysis,it is found that in the typical cases,the new media of politics and law in Shandong Province have shortcomings in the speed,content and form of public opinion response.In order to more objectively and comprehensively discuss the problems existing in the handling of public opinion events by political and legal new media in Shandong Province,Through in-depth interviews,we further discussed the problems existing in dealing with public opinion in political and legal new media the public and operators of new political and legal media."Participation-response" is the underlying logic of public opinion.The public is the main object of public opinion response in new political and legal media.Its number and participation can influence the development direction and scale of public opinion.Therefore,based on the theory of use and satisfaction,this paper reflects the problem of public opinion response from the situation of satisfying public demand.The interview found that the public had cognitive needs,interactive participation needs and emotional needs for the response information of political and legal new media public opinion.But the public response to public opinion under the three requirements for the new media of political science and law,all kinds of problems in unmet,lead to public awareness does not meet the demand of the reason is that the news dissemination rule and the work of political science and law law"vitality" and "order" of the conflict,the new media information release speed and responsibility of political science and law,difficult to be satisfactory to both of political science and law in shandong province the working mechanism of the hierarchy of the new media public opinion to deal with time delay,The backward hardware and software equipment leads to the failure of political and legal new media to respond in the first time;The reasons for the unsatisfied demand for public interaction and participation lie in the closed response to public opinion of new political and legal media and the brain drain in Shandong Province.Non-professionals dare not even will not communicate with the public.The reason why the public’s emotional needs are not satisfied is that the discourse system of new political and legal media is outdated and the official propaganda is strong,which often makes it difficult for the public to have emotional resonance.From the perspective of how to meet the three demands of the public,this paper puts forward a response path to public opinion on the new media of politics and law in Shandong Province.