New Media Age Government Network Public Opinion Response And Guide Research

At present,China is in the social transition period,contradictions have become increasingly prominent,which resulted in frequent emergencies.Technological breakthroughs of the Internet led us into the era of new media,new media propagation characteristics such people,the relationship between government and the public closer together,also strengthened the propagation speed,depth and breadth sensitive to public opinion,which network public opinion to guide the government's response and presents a greater challenge.In this paper,the features and characteristics of the new media for the dissemination of the premise and basic research,fully taking into account the political,economic and cultural factors,etc.,to respond to public opinion and government networks as a guiding theme of research aimed at improving government response network public opinion and guidance ability.First,the core concept of network public opinion and new media to define,and then explains in detail the propagation characteristics and the impact on the network of public opinion dissemination of new media by the clues throughout the text,according to the law of development of new media,in-depth analysis and study of government network public opinion guidance to deal with the situation and problems,analyze what is causing these problems.During the study,supported by "micro events",analyzed by the government in response to the new media network public opinion caused when success and failure.Actively introduce foreign government and learn to deal with the network public opinion guidance,advanced technology and theory of network governance,according to the form of social development,will be a perfect combination of both,the existing problems,and put forward constructive suggestions for improvement development of strategic solutions.Finally,something to talk about at this stage "webcast" management idea.