| In the context of new media communication,this article discusses the discourse features,discourse behaviors,and motivations of public policy communication in China.Specifically,this article takes the dissemination of Shanghai’s garbage classification policy as a research case,adopts the method of discourse analysis,and selects the relevant discourses of Renmin.com and Sina Weibo as the research sample during the dissemination boom.From the theme of discourse,structural arrangement,rhetoric In terms of techniques,it summarizes the style characteristics of mainstream media and public discourse,and finally discusses the interaction behavior between dual discourses,combining discourse context and practice,and analyzes the discourse characteristics of both parties and the motivation behind the behavior.The study found that under the control of political power and market economy,mainstream media fulfilled the mission of propaganda on the one hand,preferred the "policy and law" theme in their reports,emphasized the seriousness of policies,and had a structured and complete news schema.Often citing other people ’s rhetoric,data,and metaphors to achieve the purpose of policy publicity,forming a refined and delicate discourse feature,on the other hand,starting from the audience ’ s reading needs,innovating the content of the report,conveying public voice,Public discourse to protect their own right to speak.The power of public discourse has gradually become stronger in the era of rapid development of the Internet and new media,and has formed a special discourse style in complex social times.The public’s interpretation of policies focuses more on the expression of emotional attitudes.Discourse has unstructured characteristics.It is used to express in various forms such as pictures,links or videos.It often uses intertextuality,visuality and ironic rhetoric.The formation of entertaining,colloquial and emotional style characteristics.The public chooses this unique discourse strategy to interpret the policy in a consultative manner,which is not only a way to relieve the pressure of reality,but also a performance of actively using its discourse power.In general,the mainstream media and public in public policy communication are subject to different power constraints,based on different social positions,presenting different discourse expression characteristics and interactive behaviors.Through the summary and analysis of dual discourse features,behaviors,and motivations,this study hopes not only to provide a reference for China ’s public policy communication practice,but also to try to describe the rational dialogue and benign interaction between the government,the media and the public Beautiful picture.. |
