| Discourse power is the power to express subjective consciousness with discourse as the carrier,and it is the influence and penetration of ideology in the aspects of values and political system.The discourse power of mainstream ideology in China means that ideology,as a kind of superstructure,has the guiding power,controlling power and explanatory power to the country and society.Colleges and universities are places of production,inheritance,innovation and training of outstanding scientific and technological talents.They also shoulder the important task of enhancing the discourse power of ideology.The discourse power of mainstream ideology in colleges and universities means that colleges and universities have the qualification and ability to control the trend of public opinion in the mainstream ideological education,and use Marxist standpoint,viewpoints and methods to educate and influence teachers and students,so as to provide teachers and students with correct ideology and guide the development of colleges and universities in the right direction.To enhance the discourse power of mainstream ideology in colleges and universities is the ideological basis for carrying out moral education,an important way to cultivate socialist talents with Chinese characteristics in the new era,and an important content to practice and carry forward socialist core values.In the era of "we media",the Internet has increasingly become an important channel for teachers and students to learn,communicate and master social information.It provides a convenient network environment for teachers and students to study and live in,which makes the ideological work of colleges and universities achieve remarkable results,but also brings a series of challenges to the ideological work of colleges and universities.Colleges and universities are faced with such challenges as diversified discourse subjects weakening the authority of discourse power,diversified discourse content reducing the influence of discourse power,discourse mode impacting the penetration of discourse power,and the control of discourse environment weakened by the negative influence of the construction of network public opinion position.In view of this,to enhance the discourse power of mainstream ideology in colleges and universities,we should creatively combine the characteristics of we media,focus on the construction of ideological work team in colleges and universities,improve the dominant power of discourse subjects,and pay attention to the real life of college students so as to improve the attractiveness of discourse content.Teachers in colleges and universities should innovate the way of discourse expression and enhance the influence of discourse.Meanwhile,colleges and universities should also improve the construction of the position of network public opinion and improve the campus network environment.In this way,the discourse power of the mainstream ideology in colleges and universities can be promoted to better meet the requirements of The Times and create a new situation in the cause of higher education. |
