Analysis Of The Construction Of The Discourse Power Of The Mainstream Ideology In The New Media Context

The discourse power of the mainstream ideology reflects the ruling class’s authority of dominating,leading and standardizing social thought and cognition in the field of ideology.It is related to whether the party and the state can guide public opinion,whether it can lead the social trend of thought,and the future of the country and the destiny of the nation.At present,the discourse power of the mainstream ideology is tested by the new media context.On one hand,the new media context brought a new climate and built a new field for the construction of the discourse power of the mainstream ideology,which plays an important role in enhancing the attractiveness and influence of the discourse power of the mainstream ideology.On the other hand,in the new media context,the authority of the mainstream ideology has been hammered by virtual identity of subject and object in social communication,massive information sharing,and instant,explosive,and widespread dissemination of information;the identification of the mainstream ideology has been disturbed by various social trends of thought at home and abroad.Based on the relevant theoretical issues of the discourse power of the mainstream ideology,this paper takes the real dilemma faced by the mainstream ideology discourse power in the new media context as the problem orientation,follows the research ideas of the current situation analysis and countermeasures,and analyzes the mainstream ideology discourse power.Opportunities and challenges are explored from the three main dimensions of discourse subject,discourse content and discourse mode to construct the discourse discourse power of mainstream ideology in the context of new media.In the new media context,to construct the discourse power of the mainstream ideology,we should adhere to the two basic principles of Marxist guidance and party leadership,and inject theoretical research into the practice of the new era.It should build an authoritative discourse subject to strengthen discourse subject’s status of the mainstream ideology.It should comply with the requirements of the times to Innovative the discourse content of the mainstream ideology.It should promote media integration and development to optimize the discourse mode of the mainstream ideology.