Research On Information Release Mechanism Of Local Government Emergency Management In New Media Era

In recent years,new media such as Weibo and We Chat have come into our lives,we can learn all kinds of information from the outside without leaving home,post our thoughts on a social hotspot on the web anytime and anywhere.Due to the characteristics of new media,when an emergency occurs,the Internet is often full of various false reports and negative emotions,if the government cannot release information in a timely and effective manner,it may lead to a negative evaluation of the government,this will have a negative impact on the government’s emergency response,may even trigger a series of crises.This article uses 4R crisis management theory and 5W information dissemination as tools.Using literature research method,case analysis method,questionnaire survey method,investigate public satisfaction with government information release mechanism,analysis of the new media information dissemination typical case,analyze the problems and specific reasons of the government emergency management information release mechanism,pointed out the current local government emergency management information release problems,mainly include weak forecasting ability,poor monitoring of public opinion,slow information disclosure,information is not transparent,lack of public opinion guidance.Then suggested improvements,such as regulate new media information release platform,strengthen public opinion monitoring,open and transparent information,strengthen public opinion guidance.Through these methods,government can improve emergency management information release mechanism,improve their emergency management processes and effects,improve emergency management capabilities,maintaining social stability and development.Through these measures,people’s lives and property safety will be guaranteed.