The Application Of Microblogging Government In Emergency Information Management

Microblogging is a new form of we media and also one of the most representativeapplications in the form of web2.0era. As a new application of Internet, microblogginghas characteristics like fast propagation, wide coverage, large influence and so on.Microblogging has become an important information dissemination platform, due to itsincomparable speed and coverage on information dissemination compare to otherapplications. It should be noted that since the birth of microblogging at2006,microblogging with its advantages of immediacy, interactivity and mobility on theinformation release which rapidly becoming the report center and public opinion frontwhen unexpected events occurs. At present, more and more government institutionsand government officials have launched microblogging, as an important platform oninformation release、understand public opinions、gather wisdom and interactivecommunication.“Microblogging politics” has become hot spots and trends. Therefore,the study of application of microblogging government in emergency informationmanagement has great both theoretical and practical significance.The article firstly clears the cognitive of the microblogging government inemergency information management. One is defines the relate concepts likemicroblogging, microblogging government, emergency information management andso on; the second is analysis the characteristics of microblogging government,pointing it has functions in the emergency information management like monitoringpublic opinion, crisis warning, emergency information release, public opinion guidanceand so on. Secondly, discusses the problems and causes which exists in themicroblogging government in emergency information management. The contentsincluding: unclear positioning, unstandardized information release, unscientific publicopinion guidance, inadequate laws and regulations, imperfect management system, lowquality staff, microblogging government belongs to different operators which cannotinterconnection, uneven quality netizens and so on. Finally, specifically addresses thestrategies on the application of microblogging government in emergency informationmanagement, which includes do network monitoring and public opinion guidancework, promote microblogging government information release, improvemicroblogging government management system and mechanism, enhance the qualityof the staffs and the netizens and so on.