| At present,my country’s new government media is developing rapidly,and the communication mechanism of new media + government affairs + services is increasingly strengthened,which not only makes it more convenient for the public to participate in consultations and social management,but also enables the government to better promote open government affairs,strengthen public contacts,and provide public services.,Improve governance efficiency.In the context of the prevention and control of the new crown epidemic,the new government media of governments at all levels in our country have played an important role in continuously improving their dissemination,guidance and influence in crisis management.At the same time,problems such as insufficient crisis early warning have also appeared.How to make better use of the role of new government media is an important topic for improving the communication efficiency of government new media and the ability of public opinion governance.In the era of mobile Internet,public health emergencies have a great impact on social development and public safety,and also test the government’s emergency management capabilities and social credibility.At the same time,it also places higher requirements on the business capabilities of new government media.The government uses the open communication platform established by the new government media to cooperate with mainstream professional media to promote the disclosure of government information,strengthen communication and consultation between the government and the public,improve the efficiency of serving and guiding the masses,and optimize the information release strategy.Communication and crisis management also have great value and significance.This article combines crisis communication theory,crisis information demand theory and related research,using literature analysis,content analysis,case analysis and other methods to address the new crown pneumonia epidemic,which has the fastest spread and the most difficult prevention and control since the founding of the People’s Republic of China.Among the public health incidents,the Hubei Provincial Health and Family Planning Publicity and Education Center’s governmental We Chat "Healthy Hubei" information release practice conducted an empirical analysis.This article takes the Hubei epidemic prevention and control as the main point of investigation,divides the epidemic prevention and control into a mild crisis stage,a severe crisis stage,and a crisis continuation stage.Through statistics and analysis of the data released by the "Healthy Hubei" governmental We Chat at different stages,Examine its overall performance during the period of epidemic prevention and control,such as topic setting,content presentation,communication strategy and language art strategy,and examine the effectiveness of publication.The study found that during the epidemic prevention and control period,the Hubei Provincial Health and Health Governmental We Chat,with its information release,played a role in improving the relationship between the government and the people,serving the people,effectively guiding and comforting the people,and responding to public crises.In terms of the overall situation,the information releases of new government media such as "Healthy Hubei" during the epidemic prevention and control period are manifested in the early passivity and credibility overdraft,the mid-term guidance and emotional soothing functions are in place,and the later service and oriented communication capabilities are strong.Judging from its content and text analysis,the new government media’s topic setting,content strategy,and communication strategy in epidemic prevention and control are relatively successful,and there are also many innovations in the language of communication.However,there are also some problems.Firstly,the early warning function is insufficient,the later period of excessive dissemination,the information release method is relatively single,the dissemination activity is insufficient,the closeness is not strong,especially the crisis dissemination ability is not strong.In response to these issues,this article puts forward corresponding suggestions,and puts forward some strategic suggestions for the long-term development of new government media and the enhancement of crisis communication capabilities. |
