Research On Government Emergency Information Release In Tourism Crisis

With the improvement of living standards and the rapid development of transportation,the volume of tourist reception has increased year by year,and the tourism industry has a new opportunity for development.But at the same time,there is also the problem of frequent tourism incidents.Under the influence of the Internet,tourism events are most likely to evolve into crises.As the main body of tourism management and the role of the tourist,tour guide and businessmen in coordinating the interests of the three parties,how does the government release emergency information in the event of tourism crisis?Then responding to the public’s concern,reducing and eliminating the adverse effects of the tourism crisis,and maintaining the image of government itself and tourist destination,and promoting economic development.However,in recent years,such as Sanya cheats tourists,the "exorbitant shrimp"in Qingdao,and the black-hearted tour guide of Xuexiang,are now reflecting the management of the local government faces insufficient.The problem is especially apparent in the event of Lijiang female tourist be beaten.In this paper,case analysis and content analysis are used to analyze the government emergency information released by the female tourists in lijiang.The study found,owing unclear government releasing subject,the time lag,the dislocation between response and demand,single medium,wrong speech words,tourism events turns into a tourism crisis.Behind it reflects the issues that the consciousness of government public opinion crisis prevention,laws and regulations,management mechanism,professional quality,media platform and so on.On this basis,the research proposed,as information release moves towards normalize,its mechanism of fault-tolerant and accountability gradually perfect,,government should rethink the past problems in the tourism crisis,and strengthen the service concept and the consciousness of crisis prevention,play a role of main emergency body,perfect legal system and management mechanism,grasp the law of information release and public opinion guidance,promote professionalism of information release team,broaden the release media platform,for tourism crisis"turned the corner" and promote the healthy development of tourism economy to accumulate more experience.