The Research On The Application Of Media Convergence In Government Public Management

Due to the promotion of wave of global informatization,with the advent of Internet technology and the development of mobile devices,new media have emerged,which allows information to be spread to a wider range in a short time.At the same time,it also strengthens the interactivity,and the media environment has also changed.The traditional media with radio,television and periodicals as the main forms of communication have been greatly affected.In order to solve the dilemma faced by traditional media,the Party Central Committee has proposed that in terms of this social situation,the integration of new media and traditional media has become the main trend.New technologies and new applications provide policy and cost support for the transformation of traditional media.The quality of mainstream media needs to be improved,and quickly establishing county-level media convergence centers.Under this background,traditional media and new media will realize the integration of information resources,content,publicity and sharing.According to the county level,traditional media can not only obtain development opportunities,but also face challenges in the era of media convergence.By integrating the resources of new media and traditional media,a brand new platform is built,and the common development of the two is promoted,which is currently a problem that needs to be considered.In this article,the construction of media convergence in Changshou District of Chongqing was regarded as the main case analysis.The application strategies of media convergence in public management of local governments were studied.The advantages of media convergence in enhancing public management strength,improving government work efficiency,and realizing the optimization of government functions have been deeply explored.In terms of the existing problems in government governance,such as insufficient resources and information sharing,and insufficient monitoring measures,based on the current application of media convergence,effective ways and methods for improvement were proposed,which can increase the work efficiency of the government and relevant departments,the goal of long-term social development was achieved.In this article,the application of media convergence in government public management was regarded as a research object.With the help of management,political science,journalism and other related knowledge,the research was divided into the following four parts: first,the purpose of writing the paper and the research background were briefly described,based on the actual situation of government management,starting from the supervision of theoretical research,the current situation was analyzed and studied,and the research methods and theoretical basis were summarized.Secondly,the concept and characteristics,current status and development trend of media convergence,and the internal correlation between media convergence and public management were discussed.Third,the problems in government public management in the background of media convergence were analyzed.Fourth,the experience of the application of mature media convergence in government public management was explained,and the construction of media convergence in Changshou District,Chongqing was regarded as a case for analysis.Fifth,the improvement of the application of current media convergence in public management was analyzed.