The Government's Strategy Research On Network Public Opinion In The Media Environment

In the we-media era,the battle field of public opinion striving gradually transferred to the internet.It is a compelling obligation of government to control the initiative power of government.Only by taking up the main space of internet public opinion,owning the power of speech,can we motivate the development and progress of social economy.If we lose the power of speech on the internet public opinion,the social consciousness will be threatened by the negative public opinion,which will have negative influence to the social development and stabilization.Therefore,governments at all levels should pay great attention to the work of dealing with network public opinions and make sure that come up with strategies and take actions according to different situation,therefore ensure the stability and the healthy development of our society.Comparing with traditional media,it is more convenient for we-media to transmit information.However,the big randomness,large variety of content,strong non-rationality and regulation difficulty of we-media make it a great challenge for government administration and management.Under the new situation,even though the government has already taken a lot of effective measures in the process of dealing with public opinion,there are still a throng of questions haven't been solved in time.For instance,while facing the negative public opinions,we only blindly suppress,delete the negative comments,lake of the working staffs and the quality of the staffs,not dealing with it efficient enough,etc.We did analysis to the above situations and proposed suggestions and countermeasures on how to effectively respond to the internet public opinion under the environment of we-media for the government.The essay consists of five chapters.The first chapter is introduction,which include the background of the subject,the theoretical and practical significance of the essay,current research situations domestically and internationally,the innovation point and research method.The second chapter is the definition of relative concepts and related theories of the research.In the third chapter,we analyzed the current situation of government dealing with the internet public opinions,elaborated the necessity of government respond to the internet public opinions actively under the environment of we-media,and the recommendable experience of government dealing with the internet public opinions under the environment of we-media,therefore discussed the reason of the problems exists in the government dealing with the internet public opinions under the environment of we-media.In the fourth chapter,we specifically introduced the experience of foreign government dealing with internet public opinions and the relatively well developed method and approaches to deal with internet public opinions.In the end,the fifth chapter proposed many approaches for our government to deal with internet public opinions under the we-media environment.