Research On The Visual Image Of Clothing Brand RANR

After China joined the WTO,many excellent foreign women’s clothing brands entered the Chinese market,and the competition among domestic women’s clothing brands became fiercer.In order to survive in the market,companies must improve their own business models.Through case analysis of mature women’s clothing brands,companies realize that in the process of brand building,the "visual image" of clothing brands is very important.In the process of development,women’s clothing brands in my country lack a systematic brand visual identification system,unable to form continuous brand promotion,and lack market competitiveness.Therefore,having a standard visual identity system and brand culture is a very important tool in competition,enabling companies to develop more sustainably and steadily.A good clothing brand image can not only bring consumers a visual experience,but also a happy experience for consumers,but also constitute a strong brand charm and attract customers to purchase desire.This article starts with a detailed analysis of the research background,research status,research purpose,research methods,research ideas and innovation points of women’s clothing brand visual image,women’s clothing market research and analysis,women’s clothing brand visual image promotion cases,and women’s brand image design methodology.The visual image design of dyer clothing brand lays a theoretical foundation,and by creating a brand new visual image of dyer,it solves a series of problems of dyer’s existing consumer price gap,visual image standardization,brand concept standardization,chaining,clothing sales,etc.And on this basis,we should explore the potential needs of consumers,and find relevant industries to seek cross-border profit points.