Research On The Visual Construction Of Clothing Brand Window Display Design

With the progress of society and the development of the times,commodity display became one of the focus that people pay more and more attention to in the current society.Display is a visual presentation technique,which expresses the characteristics of commodities by using various stage properties,combining with fashion culture and product orientation,and using all kinds of presentation skills.Showcase plays an important role of display in commodity display,the development of Internet has a great impact on the clothing brand physical store.In order to let the clothing brand gain a place in the competition of the off-line market,build a special brand image,deepen the understand of customers to brand cultures,at the same time,make the clothe brand find better develop model to promote the purchasing power of customers.This article start from the showcase design of clothes brand,pay attention to research the design and display of clothes brand’s showcase,combine the visual elements of window design into the characteristic symbols of brand culture in a certain way,and research the visual modality,visual beauty and visual construction technique of display space of clothing brand window deeply.Deeply discuss the visual construction effect of various style Decoration elements in display,explore various domestic and foreign cases and excellent examples,analysis how to deduce the most popular style in window display design and the development trend of showcase display design of clothes brand.Finally,take the independent innovation brand "DOUBLE STUDIO" as an example,create its overall visual image through a series of innovation design of brand image and showcase display.