Research On Visual Image Design Of Women's Clothing Brand Store

Now,with the increasingly fierce of the clothing market competition,the development of the Internet has caused big impact to the store clothing brand.In order to get a space for one person online clothing brand competition in the market and different from other brands,to seek better development mode of clothing brand,and to attract the attention of consumers by using of marketing tools.Businessmen establish terminal visual image of clothing brand and understand consumers' shopping behavior characteristics and consumer market behavior patterns.Establish a unique brand image,deepen consumer understanding of brand culture,the concept of brand display to target consumers,to promote the purchasing power of consumers.Brand combines color,display design and window design in visual marketing into a characteristic symbol of brand culture in a certain way.Consumers can understand the brand by the information of the visual elements of the brand.Therefore,the clothing brand through the visual marketing terminal design to improve the brand image.Brand culture has a vital role,to establish a good corporate image for the brand at the same time.Visual marketing is a wide range of topics which integrates consumer psychology,marketing,color and other disciplines.Store terminal visual display design is a small branch of visual marketing.This paper briefly introduces the visual display of the terminal stores the basic elements and characteristics,the terminal stores the visual image of the enterprise strategy,brand culture,and enhance the effect of contact between the brand image of customers.This paperbased on the visual marketing design clothing brand stores and started in the visual marketing,from the terminal store design as a starting point,researched and analyzed of impact on the visual image clothing brand development,through the design elements of visual marketing as a breakthrough point,analyzed and summed up the brand visual image expression,to explore the clothing store clothing display elements,space design,color collocation effect on consumer psychology.(And the establishment of aesthetic principles of visual image is of great significance to the establishment of brand culture.)This paper focuses on analyzing of brand case and design practice,the display design of brand,window design,color matching,consumer purchasing behavior,and summary and refinement other aspects.It analysis of influence of brand terminal stores visual design elements of the brand from the perspective of different disciplines,summed up the aesthetic principles of an excellent visual display terminal stores need to follow,and the visual display elements are complementary and indispensable.It provides a theoretical basis for the creative design of the terminal of the store.Finally,it is of practical significance for the establishment of a personalized brand style,brand culture,and can enhance the happiness of consumers and stimulate consumers' understanding of the brand.