Application Study On Visual Image And Dynamic Design Of Mangdangshan Han Culture Museum

On the one hand,the continuous progress of science and technology has improved people’s productivity and the quality of people’s material life.On the other hand,it has also led to the progress of spiritual and cultural life,so that people pay more and more attention to the satisfaction and improvement of ideology and spirit.As a centralized exhibition place of regional history and culture,the museum has played the role of cultural communication and spiritual education since its emergence.Now,facing the call of a new era,we are also facing challenges while glowing with new opportunities.To stand out from the competition,we need to establish a perfect and suitable visual image system.The proposition of dynamic visual image design has been put forward.Through the analysis and research of dynamic visual image design,this paper takes Mangdangshan Han Culture Museum as the research and design object,in order to establish a complete visual image design system for it.The visual image system is the most significant and effective part of the recognition system,but the visual image design in China started late,only applied in some enterprises,and is not perfect in the use of museums.At the same time,with the development of new media technology,visual image design is gradually developing towards dynamic,which also brings difficulties and challenges to the application of design.Through the research and analysis of Mangdangshan Han Culture Museum,it is found that Mangdangshan Han Culture Museum has the characteristics of regionality,historicity and theme,which is very conducive to the development of visual image design.Therefore,combined with the dynamic design technology in the context of new media,the dynamic design features such as audio-visual combination,interactive experience and user participation are integrated into the visual image design of the museum,and the visual image system elements such as logo,standard color and standard word of Mangdangshan Han culture museum are designed by using the three design elements of graphics,color and text,And developed a set of products including physical objects and publicity materials,aiming to enhance the popularity of Mangdangshan Han Culture Museum and give full play to the advantages and effectiveness of dynamic visual image design.