"Language Of Selenium" Brand Design Of Selenium Rich Products In Wentang Town

With the rapid development of social and economic level,"health" concept is gradually valued by people,health culture is re valued.Selenium is one of the essential trace elements for human health,which has many functions such as anti-oxidation,anti-aging,improving immunity,inhibiting tumor and so on.It is known as "longevity element" and "anti-cancer element".However,two thirds of the soil in China is lack of selenium,and the selenium intake of Chinese residents is generally insufficient.Selenium rich industry is an important direction for future development.Yichun City,Jiangxi Province,is one of the three natural selenium rich areas in China,which has unique advantages in developing selenium rich industry.Although Wentang town is rich in selenium resources,the health function of selenium has not been widely spread,consumers’ psychological cognition is insufficient,and selenium products are lack of characteristics.According to market research,it is found that most selenium rich products in Wentang town do not have their own brands,and the market homogenization is serious.Therefore,popularizing the health function of selenium and designing the brand and packaging of selenium rich products are conducive to promoting the development of selenium rich products in health products in China.Based on the regional culture of selenium rich resources in Wentang Town,this paper studies the application of Wentang town culture in selenium rich product brand identification and related design.By comparing the advantages and disadvantages of brand design of health care products at home and abroad,this paper analyzes the purchase intention of consumer groups,integrates into the regional culture of Wentang Town,boldly uses the form of Chinese style illustration to highlight the brand personality,and designs a unique brand of selenium rich products in Wentang town.At the same time,it also publicizes the famous brand of "the first selenium spring in China" in Wentang town,To achieve the goal of promoting the development of Yichun city is also conducive to carrying forward China’s traditional culture.