Research On Tne Development And Utilization Of Cultural Resources In Shaoxing Rich Wine Town

Characteristic town is an important measure for the country to implement the rural revitalization strategy,promote the supply-side reform and improve quality and efficiency of economic development.Since the concept of “characteristic town” was first proposed in 2014,the construction of characteristic town across the country has been in full swing.So far,172 characteristic towns with different styles have been cultivated in Zhejiang Province.However,there are a lot of homogenization phenomenon in this process,characteristic town has no characteristics.“Characteristic” is the connotation of a characteristic town,and cultivating its “characteristic” lies in development and utilization of local characteristic cultural resources.Taking the case of Dongpu Town,Shaoxing City,Zhejiang Province as the research object,this paper sorts out types and contents of cultural resources of Shaoxing Rich Wine Town,draws lessons from the construction experience of wine culture towns at home and abroad,and tries to discuss development and utilization strategies of Shaoxing Rich Wine Town,so as to provide an idea of cultural creation characteristics for the construction of characteristic town in China.Based on theories of cultural capital,modern leisure and industrial space layout,this paper demonstrates from the following four levels,Firstly,the concept,types and related theories of characteristic town are sorted out to provide theoretical basis for the analysis of Shaoxing Rich Wine Town in the future.Secondly,existing cultural resources of Shaoxing Rich Wine Town are sorted out and discussed to grasp the characteristic culture and cultural characteristics of Shaoxing Rich Wine Town.Thirdly,it analyzes the problems in the development and utilization of cultural resources in Shaoxing Rich Wine Town,and analyzes the key points that should be paid attention to when the town gives play to the efficiency of cultural resources and shapes and presents its characteristics.Fourthly,on the basis of drawing on theoretical knowledge and experience of wine culture towns at home and abroad,this paper analyzes the root causes of problems in the development and utilization of cultural resources in Shaoxing Rich Wine Town.Fifthly,it provides suggestions for the development and utilization of cultural resources in Shaoxing Rich Wine Town,fully explores characteristic culture of Shaoxing Rich Wine Town,and provides scientific directions for in-depth development of culture and industry,culture and life.