Study On Brand Image Design Of Tea Themed Homestay In Moganshan Town

As a study of brand image design of Moganshan tea house,the first purpose of this study is to perfect the concept of "tea house".Through literature research,questionnaire survey,experimental comparison,and observation,we can draw a conclusion that "tea theme home stay survey" is elaborated from the perspective of corporate brand image design.At the same time,we also study the brand visual image design of the home stay enterprises with the professional knowledge of "design" and "art design".Through examples,analysis,the author deduces some forward-looking domestic and foreign cases of tea themed homestay visual image design to play its guiding role in practice,and in combination with the author’s actual visits to Moganshan and other domestic homestay gathering places to collect a large number of materials,the analysis found that the visual image design of a tea themed homestay has a close relationship with the local regional culture.This paper will follow the research process from theory to practice and then return to theory.Combined with the visits of the author to Moganshan and other homestay gatherings in China,from the perspective of homestay brand planning,homestay brand marketing,and then to the visual design of the brand image of the homestay,this paper analyzes the current situation of the design of the main theme brand image of the tea in Moganshan town today,and puts forward the steps of the design of the theme brand image of the tea in Moganshan town Sudden,method,route,principle and strategy.The shaping of the tea theme brand of Moganshan town is mainly based on the special regional cultural characteristics of Moganshan Town,and through the scientific and systematic brand design and planning of the tea theme brand of Moganshan Town,the paper interprets the extraction and application of the multi-dimensional visual elements such as tea element,architectural element,regional element,natural ecological element in the culture of Moganshan Town,and applies them to "green" Shuiqingshan is the practice part of the design of the brand visual system of the "Jinshan Yinshan" homestay.Taking the basic identification system and application project system of the "green water,Qingshan is Jinshan Yinshan" homestay brand as the starting point,this paper discusses the design method of the brand visual image of the tea themed homestay,which is based on the small view and the big view.It aims to create the brand image design of the tea themed brand of Moganshan town with regional characteristics and life characteristics This studyprovides a reference.