| As the economic development enters the new normal,the innovation-driven development strategy continues to be implemented,and the integration of the cultural and tourism industry continues to deepen,the conversion process of new and old kinetic energy continues to accelerate,and the role of technological innovation in the development of the tourism industry will become more prominent.In this context,how scientific and technological innovation affects the integration and development of the cultural and tourism industry has become a research hotspot.This article studies the role of scientific and technological innovation in promoting the development of cultural and tourism integration industry.First,it analyzes the background of cultural and tourism integration and technological development,and analyzes the theoretical research significance and practical research significance of this problem.Alternative research methods,research content and technology The route is introduced.Secondly,the concept of cultural tourism industry and technological innovation is decomposed,and the mechanism and path of technological innovation promoting the integrated development of cultural tourism industry are analyzed.Then,Pengshui County,Chongqing City is used as a case site to comprehensively analyze the tourism development and cultural development of Pengshui County.On the basis of the development status of tourism integration,we use correlation analysis,cointegration test,Granger causality test and impulse analysis to conduct empirical research on technological innovation promoting the integration of culture and tourism development,focusing on the mode of technological innovation promoting the development of integration of culture and tourism.Pengshui’s actual situation tried to analyze specific applications,and put forward the problems and development countermeasures of technological innovation in promoting the integrated development of cultural and tourism.The main conclusions of this paper are as follows:(1)Technological innovation achieves industrial integration development by eliminating the basis of industrial integration boundaries,optimizing industrial structure,and updating industrial elements;knowledge innovation,technological innovation and management innovation work together to promote cultural and tourism product integration,market integration,and management Integration,technological innovation promotes the development path of cultural and tourism integration,there are mainly three paths of integration of resources,carriers and functions.(2)Pengshui County’s scientific and technological innovation has a high degree of positive correlation with the development of cultural and tourism integration.The development level of scientific and technological innovation does have a significant impact on the development of cultural and tourism integration.For every percentage point increase in technological innovation,the comprehensive score of cultural and tourism integration will increase by 0.5869 Percentage points,and this effect is balanced in the long run.(3)Taking the Chiyou Jiulicheng Scenic Area in Pengshui County as a case,analyze the role of technological innovation in promoting the integrated development of the cultural and tourism industry from the perspective of the construction of smart scenic spots.(4)Put forward the development countermeasures of scientific and technological innovation in Pengshui County to promote cultural and tourism integration,mainly including cultivating scientific and technological innovation subjects,introducing and training scientific and technological cultural and tourism talents,creating a cultural and tourism innovation environment,and increasing the application rate of scientific and technological achievements. |
