Research On Market Operation Strategy Of Harbin Grand Theater

Along with the culture industry accelerated,any place increased culture investment.Harbin Grand Theater was established in recent years,there are good points in the operation process,Since the theater was built,a variety of rich programs have been staged,However,in general,theaters still have shortcomings in selected programs,operated methods,and expanded audiences,Leading to poor revenue status of the theater。First of all,this article draws on the experience of other theaters at home and abroad,I sorted out my ideas as a whole,A detailed analysis of the current operation of the Harbin Grand Theater,Apply relevant theoretical knowledge of art management and communication marketing,Find out the problems that exist in the theater’s development process,and analyzed the causes of the problems,Through sorting out,formulate development goals for the theater,and find a way for the theater that suits its own development。By referring to the successful experience of other theaters,and I got some valid information from my internship in the theater,next,let’s start with theater operation,analysis the entire operation process。This article is divided into five parts,first part is the introduction part of the article,Combining the current social development background,the article explains the significance of this topic,next,it describes the writing methods and basic ideas of the article,comprehensively sorted out the research process of theater development at home and abroad,finally,the research purpose of the article is explained;Chapters 1 to 3 are the key chapters of this article,mainly tells the following content:The first chapter uses the PEST and SWOT methods in management theory,analyzed the current overall operation mode of Harbin Grand Theater,the entire first chapter consists of five subsections:theater overview、under pest theory analysis of the external environment of the theater the internal organization of the theatre、、market positioning、advantages,disadvantages,opportunities and threats of theater development under swot theory;Chapter Two takes the performances of Harbin Grand Theater as the starting point,through reading books and field surveys,summarize the five current operating methods of the theater,as follows : Program combination strategy 、Performance business strategy、 Promotion strategy 、Ticketing operation strategy 、Audience development strategy 。 including the performance season planned by the theater,the art festival,and the analysis of the annual performance of the theater,In the fifth subsection of this chapter,based on market analysis theory,the author adopts the form of questionnaire survey,Sort out conditions such as audience area,demographic characteristics,behavior habits,purchasing methods,collected the opinions of the audience and comprehensively sorted it out and put forward corresponding countermeasures;Chapter 3 mainly points out the current operational problems of the Harbin Grand Theater,and solutions to problems。Combine the research results of the first two chapters,advised on the theater’s program selection,ticket marketing,talent management,and audience services,the second section mainly proposes optimization put forward the above problems 。Finally is the summary of the article,shows the shortcomings of the article in the writing process,and planned a bright future for the future development of the Harbin Grand Theater。This article explores the operating model of the theater,the meaning is to enliven Harbin’s literature and art market,in order to the future development of Harbin Grand Theater,In addition,it can be used as a reference for the development of other theaters。...