2012—2017 Research On The Publicity Strategy Of Performance Programs In Tian Jin Grand Theater

The operation and management rights of the 2012-2017 Tianjin Grand Theater are the responsibility of Drive Culture Media Co.,Ltd.founded by Qian Cheng.The Tianjin Grand Theater is at the core of the Tianjin cultural performance market.Its performance program is oriented to the elegant arts for the general public.In the actual operation and management of the theater,the success or failure of the performance of the program is related to whether the theater can successfully promote the performance of the repertoire,whether it can maintain the normal operation,and whether the theater can effectively promote the construction of urban culture.In the past five years,the driving media has attracted a large number of theater “iron powders” with the help of performance programs;the three major performance festivals are well-known in China;the establishment of a theater special brand “Good Show in Tianjin”...Breakthrough performance program propaganda cultivated Tianjin’s high-end performance market,attracting people to look forward to more high-level art feast.However,due to the unfavorable publicity of some performance programs,the embarrassing situation in which the theater’s market opportunities were frequently lost and the funds were not running properly appeared.The following author will use mass communication and communication as the theoretical basis for research and writing,and refer to the five communication research fields defined by Lasswell’s 5W linear propagation model—transmitter analysis,communication content,media analysis,and audience.Analyze and analyze the effects,and through the review of relevant literature,use the information obtained from field research to elaborate the position of the Tianjin Grand Theater in the Tianjin cultural performance market from a macro perspective;and to sort out the significance and tasks of the program promotion of the Grand Theatre(program promotion and audience analysis).Studying the program and measures for the publicity of performances in the Grand Theatre;summarizing the effectiveness of the program’s propaganda in the Grand Theatre;exploring some existing problems;and finally,elaborating my views on the issues,suggestions and inspiration.With this as the thinking,the author made a deeper theoretical and practical research on the 2012-2017 Tianjin Grand Theater’s performance program propaganda tactics,which will provide reference for the future development and implementation of the program of propaganda programs of the Tianjin Grand Theater and other theatre groups.The reference.