The Marketization Operation Research Of The Tianjin Grand Theatre In 2012-2017

Culture is the soul of a nation,recognized as the soft power of a country.Since the 18^th CPC national congress,the CPC central committee has proposed to vigorously develop the culture industry,promote construction of socialist cultural power,and promote the great development and prosperity of China's cultural development.The performing arts industry as an important part of cultural industry,becomes increasingly important in the development of cultural industry in our country.The development of theater and urban culture are connected with showing the image of urban culture and improving citizens cultural quality,it should be attached great importance to this.Tianjin grand theatre as TianJin representative marketing operation theatre,has the typical significance,and at the same time for other cultural institutions reform also has good practical and theoretical significance.This paper uses the empirical method,under the guidance of management,marketing,advertising,research from program design,brand promotion,marketing mechanism,and the audience training four dimensions had in-depth and practical significance of research,and puts forward some problems and suggestions based on the reality,also hope that through this study can help the TianJin grand theatre in enhancing their competitiveness under the new situation,grasp the new situation,seek new growth point in thinking development.