The Type Development And Exploration Of New Mainstream Movies

Typification is an important way for the commercial development of films.As far as the recent situation of Chinese films is concerned," Wolf Warriors 2" in 2017 set the highest box office record in China with a box office of 5.6 billion yuan,and broke the record of no Chinese film in the world’s top 100 box office.In 2018,"Operation Red Sea" topped the 2018 box office record with 3.6 billion yuan.In2019," Wandering Earth" became the second highest grossing movie in China with a box office of 4.5 billion yuan.These movies have a high standard in terms of market box office,audience reputation and ideological content,and are also called " new mainstream movies" by theorists.The rise of " new mainstream film" and its outstanding market achievements are closely related to the gradual maturity of China’s film industry system,market operation mechanism,management publicity mode and the evolution of film concepts.This paper summarizes the typological development characteristics and direction of "new mainstream film" by sorting out the conceptual changes and characteristics of "new mainstream film" and traditional " mainstream film" and " mainstream film" and combining with the market development laws of " new mainstream film".At the same time,the audio-visual representation of the new mainstream genre movies is refined,trying to do basic work for the construction of genre movie theory with Chinese characteristics.