Research On The Evaluation Of Core Competence Of Graphic Design Industry In Hubei Province

The art design industry is an important part of the cultural industry,and its development quality is related to the level of regional "five-in-one" construction.Based on this major significance,the thesis takes the evaluation and cultivation of the core competence of the graphic design industry in our province as the breakthrough.By comparing the industrial development of typical countries and regions at home and abroad,based on the exploration of region-industry heterogeneity matching,this thesis establishes a core competence evaluation system,tries to summarize and examine the current situation and characteristics of the development of graphic design industry in our province,evaluate its core competence,and put forward relevant strategic suggestions for industrial development in view of shortcomings and defects.The thesis makes full use of art design principle,comparative advantage theory,core competence theory,industry growth theory and other theories and methods,and takes the evaluation and promotion of the core competence of graphic design industry in Hubei Province as the main research purpose,which is not only an inheritance research of evaluation theory for the development of art design industry in the new period,but also a strategic basic research combined with the development path of graphic design industry in our province.The research goal of this thesis is:(1)Identifying the unique industrial attributes of the art design industry,exploring the industry as a carrier,and subdividing and improving the theory and methods of industrial structural evaluation are important explorations and supplements to the theory of innovation development and diffusion.(2)The evaluation index and evaluation system of core competence of graphic design industry are constructed.This thesis compares and analyzes the evaluation system of six authoritative evaluation organizations in different fields globally,establishes the general evaluation process of core competence of graphic design industry,constructs the evaluation index system composed of six first-level indicators and fourteen second-level indicators.In addition,the analytic hierarchy process(AHP)and fuzzy comprehensive evaluation(FCE)are used to design the weights and models of the evaluation indexes,with a view to providing useful suggestions for the formulation of industrial policies in our province.The thesis is divided into three parts with a total of six chapters.The first part is the first and second chapters of the thesis,which mainly expounds the research ideas,fourth chapters of the thesis.Based on comparison and reference,it discusses the principles of index design,method selection,and data sources.The third part is the fifth and sixth chapters.It takes the Hubei graphic design industry as an empirical analysis and evaluation,puts forward policy recommendations and formulates the next research plan.