Baying Zhuang Village Maguai Festival is a traditional festival of the Zhuang people,and Baying Village,as one of the birthplaces of the festival,has preserved a large number of Maguai Festival traditions by adhering to the traditional rituals.The article takes the "Baying Zhuang Village Maguai Festival" as the background of research,studies the tradition and present of the"Baying Zhuang Village Maguai Festival" culture,and focuses on the "Baying The article uses the cultural and spiritual core of the Ba Ying Zhuang Village Maguai Festival to create and design a creative picture book,and to explore and reflect on the culture of the Ba Ying Zhuang Village Maguai Festival by means of a creative picture book.The picture book is based on the interplay between pictures and words,combining visual and aural arts,and enriching and inspiring each other with words and pictures,which are mutually compatible with each other.In the creation of picture books,the matching of words in the text needs to be changed accordingly,taking into account the plot,the scene and the task,while the creation of the pictures expresses a sense of dynamism and fluidity,making the whole picture more harmonious and complete for viewing.Whereas the function of the text is primarily aural,the pictures are more of a visual art,and the design of the picture book presents the content through these two different media,combining them in an organic way.The picture book often evokes emotions or stimulates the imagination of the reader through the message of the picture,and gives an insight into life.The difference between cultural and creative picture books and ordinary picture books is that the design of cultural and creative books often needs to be based on an existing event or object,reflecting the spiritual and cultural core of the event or object,whereas ordinary picture books can often be imaginative and creative in terms of pictures and stories.Picture books are a form of visual art that often gives a more refined feel in real life,and there are those who are keen to collect picture books or collections of pictures in different forms and with different content.Whether they are illustrated books for children or adults,these exquisitely bound picture books often provide readers with a meaningful reading emotion,some sense of life and touch,cultural and creative picture books can provide readers with visual enjoyment and more spiritual and cultural nourishment to meet the spiritual and cultural needs of consumers.This study focuses on the dissemination of folk customs,folklore and ethnic festival culture through a series of cultural and creative products with cultural and creative picture books as the centre and cultural and creative products as the touch points,and proposes new directions for the modernisation of folk customs,folklore and ethnic festival culture,and studies the possibility of new ways of festival culture dissemination. |