Research On Cross-cultural Communication Of Disney Princess Animated Films

Under the strong impetus of cultural globalization,the cross-cultural communication trend of films is becoming increasingly fierce.With its unique artistic charm,animated films are more and more popular and sought after by audiences around the world,and increasingly show strong attraction and great influence.In today’s world,Disney has always been the benchmark in the field of animated films.As one of the classic masterpieces of Disney--Disney Princess series of animated films,both in artistic creation and commercial box office have achieved remarkable results,winning the unanimous recognition of the vast majority of audiences around the world.In comparison,the development of Chinese animated films has been overshadowed.Although some domestic animated films have regained international attention in recent years,there is still a long way to go for their overseas dissemination.Based on the theoretical support of communication,cross-cultural communication,semiotics and cinematology,this paper selects Disney Princess animated films as the research object,combs and summarizes their development process based on the text needs,and analyzes the motivation of their cross-cultural communication in combination with the historical background.This paper mainly explores the cross-cultural communication strategies of Disney Princess animated films from three aspects of symbol application,cultural identity and technology application.First,in the aspect of symbol application,the text of the film is analyzed from the three elements of linguistic symbols,visual symbols and auditory symbols,and the characteristics of its cross-cultural communication are summarized.Then,in terms of cultural identity,it analyzes the theme and value orientation of the film,and explores how Disney Princess animated films overcome cultural communication barriers to achieve the harmony between local culture and other national cultures in the world.Then in terms of technology application,the successful strategies of the princess animated films in cross-cultural communication are analyzed from the two aspects of animation production and film communication.Finally,on this basis,it summarizes the experience that is worthy of reference for domestic animated films,hoping to promote the pace of Chinese animated films’ overseas communication.