Research On The Folklore Tourism Exploitation Of The Shiyou Nuo In Nanfeng County,Jiangxi

Folklore tourism has become an important “opening way” for the development of tourism in many places.In 2013,Nanfeng County established Shiyou Nuo cultural town in Shiyou village to carry out folklore tourism,but its folklore tourism is still in the primary stage.The development of folklore tourism in Shiyou Nuo can promote the development of applied folklore and folklore tourism theory,proote the inheritance of intangible cultural heritage,and promote the development of local tourism economy in Shiyou.By using the methods of field investigation,literature review and comparison,this paper makes an in-depth investigation on the current situation of the development of Nuo folk tourism in Shiyou village,so as to understand that Nanfeng County Government has made use of the cultural characteristics of Shiyou Nuo to establish Nuo dance investigation base,hold theme cultural activities,build cultural towns,and build research bases,Such as the lack of contemporary transformation of folk culture,single tourism products,destruction of cultural space and low visibility.In order to avoid the vague and ineffective development countermeasures proposed,the successful experience in the modernization of the Korean Hahoe Nuo dance was used as a reference,and a reference case was provided for Shiyou Nuo’s folk tourism development.Looking at the modernization of the Hehui Nuo dance,two experiences and inspirations from Shiyou Nuo folk custom tourism are summarized: protecting the cultural ecological environment,and promoting the inheritance of intangible culture through tourism development.Combined with the development experience of Hehui Nuo dance and the actual situation of Shiyou Nuo folk tourism,this paper uses the folk narrative theory of folklore to put forward the corresponding countermeasures for the four problems existing in Shiyou Nuo.First of all,language narrative is used to solve the problem of lack of contemporary transformation of folk culture.The basic text of tour guide words is enriched with stories and legends handed down from generation to generation,and then conveyed to tourists through oral and behavioral narrative of tour guides;Secondly,we can make up for the single product problem by holding "Carnival" on the 15th and 16th of January every year and performing narrative of stage plays;Thirdly,to protect the cultural space of Shiyou Nuo,to narrate the landscape with the existing local landscape and cultural memory;Finally,the use of new media image narrative to improve the popularity of Shiyou Nuo,such as using movies,short videos,video games to apply the elements of stone postal Nuo in these new media,expand the visibility of Shiyou Nuo.It is hoped that these ideas can inject new vitality into the folk custom tourism of Shiyou Nuo and help the benign development of the folk custom tourism.