| Along with the emergence of human society and culture,cultural dissemination also occurs.Coupled with the development of modern science and information technology,cultural communicators can use the media to spread distinctive cultural content to the world,break the shackles of time and space,and show a rich cultural space.The Tianqin,which is popular on the border between China and Vietnam in Guangxi,has the dual identities of instruments and musical instruments,contains a long and rich historical and cultural connotation,and plays an important role in the cultural life of the Zhuang people.With the rapid development of social economy and the acceleration of urbanization,people’s living standards have been steadily improved.More and more people are paying more attention to spiritual pursuits,and ethnic culture has gradually attracted attention as a result.As a component of the ethnic culture,the Tianqin culture derived from Tianqin has gradually attracted attention from all walks of life,and has aroused the research interest of experts and scholars in various fields.This article takes the Tianqin culture as the research object,uses the research methods of communication science,and uses the methods of field research,interviews and document analysis to start from the four aspects of Tianqin culture’s disseminator,communication channels,communication content,and communication significance.Analyze the problems faced by Tianqin culture in its spreading and put forward corresponding countermeasures.The full text is composed of five parts and four chapters.First of all,in the introduction part,the research background,significance,methods,content and related concepts of the thesis are discussed separately,and the current situation of Tianqin culture and the spread of Tianqin culture are analyzed,and the innovation points of their own research are proposed;the first chapter mainly starts from The Tianqin culture rooted in the folk,the Tianqin culture on the stage,and the Tianqin culture as an intangible cultural heritage analyzes the historical meaning and development and spread of the Tianqin culture;the second chapter starts with the Tianqin The main body of cultural dissemination,dissemination channels,dissemination content,and dissemination significance are analyzed in four aspects.As Tianqin culture embarks on the path of mass communication,its dissemination bodies are not only Tianqin masters and Tianqin artists,audiences and media People will also complete the transformation of their identity from audience to communicator in the process of secondary communication,coupled with the development and enrichment of media,traditional media,new media such as Douyin short video platform and VR,live broadcast and other new media technologies and forms of communication.Both have contributed to the development of Tianqin culture;Chapter 3 mainly points out the difficulties faced by Tianqin culture in the process of dissemination from two aspects of vertical and horizontal communication;Chapter 4 mainly discusses the communication strategy of Tianqin culture The author believes that the dissemination and inheritance of Tianqin culture needs to be led by the government and coordinated with non-governmental forces to create a good intangible cultural exchange ecosystem.At the same time,in today’s information age,attention should be paid to integrating the use of new media communication platforms and communication technologies,enriching the channels of Tianqin culture,and expanding the scope of Tianqin culture.This article adheres to the concept of "spreading" Tianqin culture.On the one hand,it traces the historical meaning of Tianqin culture.On the other hand,it analyzes how Tianqin culture can be better protected and disseminated in the context of today’s social environment.In our country,there are not a few ethnic cultures that are shared across the country like Tianqin culture,and their individuality reflects and enriches the commonalities.This article hopes to strengthen the mutually beneficial interaction of cultural ecology through the study of Tianqin cultural transmission.The inheritance and dissemination of culture and shared traditional folk culture has certain reference significance. |