| As a visual and auditory film and television work,documentary records the original state of life according to the facts in real life,and presents the original state of life,including people and things,in an artistic way.It not only reflects the real life,but also has the function of transferring knowledge and educating aesthetics.Documentaries can also directly reflect the current development of a country,showing the cultural charm and development process of a country.Documentary production and research is also an important way to enhance national cultural strength and promote international exchanges.Of intangible cultural heritage protection in China work very seriously,as the country’s relevant policy developed,film and television works of the artists also focused on intangible cultural heritage theme creation,as a result,the "intangible" documentary film also more months more into the public eye,such as CCTV documentary "heritage",and the situation of "intangible" heritage protection question has carried on the comprehensive interpretation.The production and dissemination of documentaries on the theme of "intangible cultural heritage" is of far-reaching significance to the inheritance of traditional culture with Chinese characteristics and the promotion of national spirit.Documentaries on "intangible cultural heritage" are not only a form of artistic expression,but also integrate serious cultural topics,which not only explore the forms of cultural protection of "intangible cultural heritage",but also provide a favorable impetus for accelerating social development.By analyzing the current situation of the dissemination of documentaries on the theme of "intangible cultural heritage" and exploring the countermeasures to enhance its dissemination,it plays a positive role in the production of such documentaries in China.This paper takes inheritance,a documentary about intangible cultural heritage in China,as an example to analyze the broadcasting strategy.It is believed that the communication strategy mainly refers to that,after comprehensively understanding the content,characteristics of the communication object and the psychological characteristics and situation of the communication audience,the communicationobject can form the expected communication image in the audience group by using various media methods,and finally form a certain communication effect in the communication process.Therefore,based on the theoretical knowledge of "5W mode" put forward by laswell,this paper analyzes the communication characteristics of the documentary from four aspects: the communication subject,the communication content,the communication channel and the audience,and puts forward the problems existing in the communication of the documentary.Finally,the author puts forward the communication countermeasures for the documentary on the theme of "intangible cultural heritage" in order to achieve a better communication effect. |
