The Study Of Industrial Integration Development Mechanism Of Ningxia Cultural Industry And Tourism Industry

In this day and age, the role of culture in the development of economy-society is more and more prominent. Giving impetus to the integration of culture industry and tourism industry, is not only the inevitable trend of industrial development, but also the practical need of promoting the great development and flourishing of socialism culture. Full playing the leading role of culture in the development of tourism, and facilitating the integration of cultural industries and tourism industry, are important ways to showcase cultural connotations and charm, shape tourism brand image, and achieve cultural and economic values. Due to the advantages of China-Arab Economic and Trade Expo platform and cultural resources,Ningxia has become the main battlefield and forward position in the Westward Opening of China. Silk Road gives impetus to westward opening. In westward opening, cultural tourism comes first. The cultural tourism industry which is integrated by cultural industry and tourism industry has become a trend of booming. International and domestic situation requires the integration of Ningxia culture industry and tourism industry imperatively.The first chapter of this article describes the background and significance of the research topic on the basis of the important role which is played by the integration of culture industry and tourism industry on the development of the country. The second chapter describes the concept of the industry and the related concept of culture industry, tourism, culture tourism and industry boundaries, the concept and features of industrial integration. The third chapter focuses on the necessity of the integration of Ningxia culture industry and tourism industry, as well as applies the SWOT model to analyze the advantages, weaknesses, opportunities and threats of integration of Ningxia culture industry and tourism industry. The fourth chapter respectively expounds the general situation of the cultural resources in Ningxia, and the present situation of the integration of Ningxia culture industry and tourism industry, points out the main problems in the process of the integration development. The fifth chapter constructs the integration development mechanism of Ningxia culture industry and tourism industry, identifies the goal and the train of the integration development, puts forward the relevant countermeasures and suggestions, and proposes the development strategies of the integration of Ningxia culture industry and tourism industry from the perspective of China-Arab Economic and Trade Expo.