As the main artistic carrier of common information in rural areas,the propaganda and painting uses images that conform to the aesthetic consciousness of the masses to spread the most intuitive information under the background of the new rural construction in the 21 st century.We construct images into information discourse of a real society through the communication function of propaganda and painting.In the context of new rural construction,the traditional expression of characters is not as direct as images.Images can directly and effectively construct healthy and normal social and human environment and new socialist new rural concepts,and thus play a role in publicity and education in the public acceptance.From the perspective of new rural construction,this paper explores the propaganda and education function played by picture posters in new rural cultural construction.As the introduction,the first chapter of this paper is the introduction,which mainly expounds the research background of the topic selected in this paper,introduces the research significance of the topic selected in this paper,and explains the research purposes and methods,presents the possible innovation of this topic,summarizes the research status worldwide,and points out the direction for this research.The second chapter is about the picture posters under the social environment in the period of new rural construction.In this chapter,related concepts and theories are introduced,and the positive effects and communication function of picture posters in the context of socialist new rural construction are explored.About the development of picture posters with new rural construction as the theme,the third chapter interprets the variation of the form of picture posters in the early stage when the New China was just founded and the publicity function of picture posters.The fourth chapter discusses about the themes of picture posters and the morphological representation of such themes during the period of new rural construction.This paper mainly explores three themes,namely the pursuit of a well-off life and a harmonious society in new rural construction,the development of medical and health undertakings in new rural construction,and the popularization of new rural culture,and makes corresponding analyses with specific picture posters as the examples.Produced in the fifth chapter for the new rural construction promote propaganda education functions of suggestion,put forward respectively from strengthen propaganda and the function of the collaboration between the new media,guide the villagers’ public participation,building new countryside and harmonious society,good propaganda image content on the creation needs thorough popular feeling,while increasing the villagers’ aesthetic quality in five aspects. |