Research On The Construction Of Cultural Identity Of The Food Documentary Crazy Delicious At Bilibili ——From The Perspective Of Cultural Geograpny

Space is the existence of material and form,and also the container of social relations.It can become a perspective of research on the construction of cultural identity in documentaries.Connecting the spatiality of food documentaries with historical,social and cultural nature may bring new understandings of the influence of geospatial culture and new explorations in the study of network cultural communication.The study builds a research framework based on the perspective of cultural geography and the theory of cultural identity,and selects the homemade food documentary Crazy Delicious in the video site Bilibili as the sample object.Through literature research,text analysis and discourse analysis,the audio-visual texts,bulletins,comments and interview reports of the documentary are analyzed.In view of the characteristics of young audiences,interactive platforms and diversified narratives of online homemade food documentaries,this paper discusses the perspectives,the current situation of cultural identity construction and the construction paths of cultural identity in Crazy Delicious.From the perspective of cultural geography,the first chapter of the study starts a dialogue with the spatial representation in Crazy Delicious and opens the observation of cultural identity in the documentary from the two dimensions of "migration from edge to center" and "transition from tradition to present".The study finds that the geographical presentation and spatial symbolism in Crazy Delicious are closely related to the cultural transmission and cultural identity of the food location.On one hand,the presentation of space in documentaries disintegrates the spatial constraints and strengthens the "sense of place",as well as promotes the dissemination of "subcultures" while breaking through stereotyped representation;on the other hand,the participatory communication of documentary audiences in cyberspace realizes the transfer of discourse power in communication and the diverse aesthetics in the communication field also triggers diverse cultural identities.The second chapter analyzes the current situation of cultural identity of Crazy Delicious from the perspective of space production,explores the meaning of space through the textual meaning of food documentaries and understands the formation mechanism of cultural identity from the use of space wonders.From the perspective of spatial construction and spatial connection,we find the influence of geographical location,cultural memory,cultural meaning production,media interaction and other factors on cultural identity,which deepens the cognition of diversity,possibility,plasticity and limitation of cultural identity.The third chapter is the path analysis of the construction of cultural identity in Crazy Delicious.Taking "community" as a logical starting point,based on the media’s spatial imagination,the part points out the attempt to shape spatial imagination and spatial expectations in the documentary.The following strategies and paths are used in the process of constructing cultural identity:creating a cross-cultural virtual community,integrating spatial value and cultural significance,enhancing the audience’s identity and sense of belonging,providing the extended value of the interactive space,constructing a "living"interpretation context,building multiple narrative and dialogue framework,weakening the heterogeneity within the group.It is hoped that this study can provide a new perspective of cultural geography and spatial theory for the related research on the cultural dissemination of online homemade food documentaries and the case references for the path construction of cultural identity,aiming to promote the development of multicultural aesthetics and benign cultural interaction space and ultimately strengthen the cultural understanding and communication between different regions and civilizations.