Study On Packaging Design Of Coarse Grain In North Shanxi Based On Regional Culture

At the same time of China’s sustained economic development,because people’s definition of product packaging is no longer just the previous protection,people’s attention to product packaging design reached an unprecedented degree,resulting in product packaging design become one of the decisive factors of product sales.Under the regional culture,product packaging design is an important task to promote the study of regional culture,and how to present the relevant regional culture in the product packaging design will be a major task for designers.Product packaging design in the show the brand image,promote economic development,promote local culture play an important role in aspects of regional culture is not the product packaging design in the product brand spirit,promote regional economic development role,and in the regional construction of spiritual civilization and inheriting regional culture has an immeasurable role.The purpose of this paper is to find the rules from the research and analysis of the packaging image design of regional characteristic products,so as to optimize the design of product packaging and further improve it on this basis.Meanwhile,in the design,the combination of local traditional regional culture and the product packaging is deeply discussed and realized.This paper takes jinhe,the original brand of coarse grain in north Shanxi Province,as an example,to design and study it,showing distinct regional cultural characteristics in the packaging form,in order to increase the coverage of regional culture,make the local economy get corresponding development,culture get propaganda again.The article writing methods include literature research,on-the-spot investigation method and sum up method,through the research about the present situation of the related product packaging,from the design Angle,deep on the concept of "which" ecological raw grain brand design,on how to reasonably applied to the Shanxi Province of Shanxi Province regional culture contained the key points in the design of packaging in the discussion.Starting with the regional culture of north Shanxi,on the basis of conforming to the design,combining with the regional cultural resources of north Shanxi,such as the local nature,architecture,culture and so on,the design elements are extracted,and the new elements are designed through innovative methods to a set of product packaging design program with distinct regional cultural characteristics.