Research On The Artistic Style Of Trademark In The Period Of The Republic Of China

The Republic of China is a special period of social turmoil.During this period,China’s social outlook has undergone earth-shaking changes,and it has also deeply affected the development of commercial art in the Republic of China.The trademark of the Republic of China between Fang Cun presents the epitome of that era.At the same time,the trademark of the Republic of China also opened a precedent for modern trademark design,which has a profound impact on the design of trademarks after China.In order to better clarify the development process of the beginning of modern Chinese trademarks,the article studies from the origin of the trademark of the Republic of China,not only can clearly sort out the visual form of the trademark art style of the Republic of China,but also explore some of the trademark features of the Republic of China period.And profound cultural connotation.Try to analyze and summarize the creative motivation and conceptual origin of the designers of the Republic of China from the perspective of historical background,and try to figure out the artistic characteristics of the trademarks of the Republic of China,such as the graphic features,content themes,expression techniques,color charm,etc.from the perspective of Chinese culture.In connection with the ongoing art movements and design trends in the West during the same period,the specific trademark cases can reflect the fluctuation of social ideas and the emergence of innovative forces during the Republic of China period.Looking for the wonderful sparks produced by the collision of Eastern and Western cultures,and these precious visual elements and expressions are continued into the process of modern logo design.The innovative point of the article is to carry out a detailed comprehensive analysis from the perspective of the theme of the trademark design,cultural connotation,expression methods,design style and other aspects of the Republic of China period.The design practice part integrates the horizontal expansion of modern cognitive psychology to increase the depth of trademark design research.Summarize and summarize the unique artistic style of trademark design during the Republic of China period.And try to explore the aesthetic characteristics and cultural connotation of the trademark of the Republic of China from the relationship among trademark,media and audience.The media is the bridge between the audience and the trademark.It contacts the audience,and this bond relationship will naturally affect the shape of the trademark.Starting from the relationship between them,they can more accurately grasp the artistic style of trademarks in the Republic of China period,and they can also deeply understand the morphological characteristics and cultural connotations of trademarks.