Research On The Application And Design Of Female Image Elements In The Trademark Of The Republic Of China

The period of the Republic of China was an important turning point in the political and economic development of modern China,and commercial art developed rapidly with its unique artistry and culture.As one of the highlights of the design of commercial art in the period of the Republic of China,trademark showed the process of the design from ignorance to maturity,imitation to innovation.Among them,trademark design based on unique female image elements has a distinct image,rich cultural deposits and strong characteristics of The Times,which has become a powerful intangible asset.However,so far,domestic and foreign scholars have paid little attention to the design of female image trademark,and rarely conducted comprehensive analysis and research on it from the perspective of Chinese and Western culture.Therefore,it is necessary to analyze and study the female image elements in the trademark of the Republic of China based on its unique historical and cultural context,in order to provide inspiration and reference for modern trademark design and brand construction.This topic takes the female image as the starting point,selects the female image trademarks in the Republic of China as the research object,adopts the case study,image analysis,induction and deduction methods to study the classification and evolution of the female image in the trademark of the Republic of China,so as to deeply explore the historical motivation behind it.Thus,we can better understand the artistic,historical and cultural value behind the female image trademark of the Republic of China,and make up for the gap in the study of the female image in the trademark design of the Republic of China.In addition,it will analyze and explore artistic styles such as expression technique,design style,color and flavor,and summarize the design features and cultural implications of female image trademarks in the Republic of China,so as to reflect the connotations and methods that can be referred to in the development process of Chinese trademark design,and integrate with modern diversified design concepts,giving trademarks a brand new era style and aesthetic character.It provides valuable experience for contemporary trademark design and brand construction.Finally,this topic will also select the time-honored Chinese makeup brand "Shuangmei",which spans three centuries and has a unique historical and cultural context,as the object of innovation and upgrading of brand visual image,sort out its brand development history and visual design characteristics,and practice the design and application strategy of female image in the Republic of China in modern brands through this brand.So that it inherits the style characteristics of the female image in the Republic of China,and meets the contemporary aesthetic needs with the evolution of The Times.In this research,first of all,the historical development and brand positioning of "Shuangmei" brand are sorted out,the SWOT trend of its brand development is analyzed,and the brand image of "Shuangmei" in different periods is analyzed from the perspective of trademark,packaging,advertising and so on.Then,through detailed questionnaire survey and in-depth user interviews,the target users’ aesthetic preferences,ways of expression,emotional needs and other characteristics of the female image elements of the Republic of China used in the "Double sister" brand are statistically analyzed.At the same time,the visual expression techniques of outstanding makeup brands at home and abroad are investigated to provide empirical reference for the innovation and upgrading of "Double sister".Finally,according to the above conclusions,the paper combs out the application strategies and methods of the female image elements of the Republic of China in the innovation and upgrading of the visual image of "Shuangmei" brand,which provides a reference for the development direction of the design and application of the female image of the Republic of China for other domestic brands in the new era background,and it has more continuity.