Study On The Application Of Hand-painted Illustration In The Packaging Design Of Red Jujube In Xinzheng,Henan Province

Nowadays,with the increasingly fierce competition in the consumer market,foreign brand goods are constantly pouring into China’s consumer market.If we do not have our own brand and do not have independent innovation to design a new brand visual image,it is difficult to occupy a place in the market.The brand image of goods is the most direct attraction to consumers,but it is not easy to find excellent brand image design in local specialties It is very important to establish brand awareness and improve packaging design.Xinzheng jujube,as the pillar industry of economic development in Xinzheng,has a long planting history.It is very popular in Henan Province for its sweet taste,thick meat and small core.It is very famous in Henan Province,but it is rarely known among young people and foreign tourists.Therefore,establishing the brand image of Xinzheng jujube and promoting the sales of jujube has become the most important thing,and the packaging of jujube can not Keep the old packaging style all the time,and update the packaging design to adapt to the current aesthetic trend of consumers.Let the traditional culture and local products to better inheritance and development,and bring good economic benefits,is our new generation of designers shoulder the responsibility.As an art with independent thought and independent language,illustration can combine the past with the future,combine the tradition with the modern.In this paper,Xinzheng jujube packaging as the design object,will be used in Xinzheng jujube packaging design illustration language to express the origin quality of Xinzheng jujube,set up a new brand image of Xinzheng jujube,enhance the popularity of Xinzheng jujube brand,and drive the economic development of Xinzheng region.