Research On The Application Of Commercial Illustration In Brand Image Design Of Coffee

Coffee is one of the common livelihood drinks in people’s life at present.With the improvement of people’s consumption level,the drinking demand for coffee is also increasing year by year.At the same time,the competition among coffee brands is also very fierce.When consumers choose to buy coffee,they are no longer limited to the product itself,but pay more attention to the external visual image of the coffee brand.In recent years,emerging coffee brands increasingly use commercial illustration to create personalized brand images,and the application of commercial illustration in the design of coffee brand image plays an important role.This paper takes the application of commercial illustration in coffee brand image design as the research object.First of all,through the collection and sorting of literature,review the development history of commercial illustration,summarize the current commercial illustration style,and analyze the application fields of commercial illustration.Secondly,the origin and development of coffee,as well as the basic concept of brand image design,components and functional value;Then,the market status quo and brand categories of the coffee industry were obtained by comprehensive field survey and online collection.Combined with domestic and foreign coffee brand image design cases,the changes brought by the application of commercial illustration to the design of coffee brand image were analyzed.Then,combined with excellent cases at home and abroad,the application strategy of commercial illustration in coffee brand image design was explored.Finally,taking "Ideal Island" coffee brand image design as the practice object,the summarized application strategy was applied to the design project,and the feasibility of the design strategy was verified by specific design practice.Topics from commercial illustration style of painting,application field and coffee culture idea of brand image design,according to the orientation of brand and consumers,etc.,with has the personalized coffee business illustrations to create a brand image,will be illustrated respectively applied to the coffee brand image based system,application system and promotion system.