Research On Visual Representation Of Illustration In Brand Packaging

Illustration,as a form of artistic expression,has been widely favored by various application fields in the development of human society and history.Especially today,with the progress of science and technology and the rapid development of computer digital painting technology,the creation of illustration is more convenient and the application space of illustration is wider.In the field of commercial design,illustration is also used in the field of commercial design because of its vivid,interesting and unique artistic expression.Illustration in the field of commercial design applications can be mainly reflected in brand packaging design.Brand packaging design is a service for the core and is closely related to People’s Daily lives of commercial design,illustration plays a transfer brand culture in brand packaging design,product concept,character and illustration through their own artistic expression transfer brand culture,product personality,which is illustrated in the foundation of brand packaging design.The application of illustration in brand packaging design not only makes the packaging has a unique artistic expression,but also expands the application space of illustration,is art into life,art and life better get the expression of integration.This research takes the illustration in the brand packaging design visual expression research as the title,studies the illustration in the brand packaging design unique visual artistic expression,explores the illustration in the brand packaging design field vast and infinite development space,the research content includes the illustration field,the brand packaging design field,the visual expression and so on.In full awareness,the ideas of brand design is a kind of to serve the purpose,in order to convey information for the purpose of visual communication at the same time,explore the application in the brand illustration in packaging design is how to convey the brand concept,at the same time mining illustrations in the brand packaging design how to better show its unique artistic expression,it is very worthy of study.This study firstly discusses the illustration and brand packaging design respectively,and then discusses how illustration presents its artistic characteristics in brand packaging from the visual performance characteristics of the illustration in brand packaging design and the visual role of the illustration in brand packaging,and what effect such artistic characteristics have on brand packaging.The first chapter of this paper mainly expounds the concept of illustration,the characteristics of illustration,the development of illustration,understanding and understanding what is illustration? What are the artistic features and artistic values of illustration? How did illustration develop as a form of artistic expression in ancient times?Illustration in the development of modern society and what kind of challenges and what kind of development space? The second chapter mainly introduces the overview of brand and brand design,the overview of packaging design,the characteristics of brand packaging design,and the development status of brand packaging design,exploring what is brand? What is brand design? What is packaging? What is packaging design? What are the characteristics of brand packaging design? What are the problems facing the development of modern brand packaging design and what are the development trends? The third chapter mainly focuses on the visual expression characteristics of illustration in brand packaging design,analyzes and discusses the composition characteristics,color characteristics,style characteristics and creative characteristics of illustration in brand packaging.The fourth chapter mainly talks about the visual effect of illustration in brand packaging design.The fifth chapter mainly introduces the author’s graduation work-"Fishing Moment" flower tea packaging design practice,through the "fishing Moment" theme selection,brand positioning,LOGO design,packaging design,packaging illustration creation to analyze the actual case.The paper analyzes how the illustration in the process of flower tea packaging design presents the unique visual expression of the illustration according to the brand positioning.