Research On The Precise Supply Of Rural Public Cultural Services From The Perspective Of Supply And Demand

Public cultural services are an important part of the people’s livelihood.Improving the imbalance between the supply and demand of public cultural services and promoting the balance between supply and demand of public cultural services in China are important measures to ensure and improve people’s livelihood.Based on this,we study the supply and demand of rural public cultural services and analyze the current situation of rural public services in China.The effectiveness of cultural services and the remaining deficiencies are of great significance for promoting the development of rural people’s livelihood and filling the shortcomings of rural people’s livelihood.The thesis first takes the rural revitalization as the background,combs the policy opinions and regulations on public cultural services issued by the state in recent years,and on the basis of summarizing relevant research at home and abroad,roughly grasps the overall research situation of public cultural services.Then the paper probes the present studies of countryside public cultural services in China,and finds that our country’s countryside public cultural services have achieved significant results in many aspects,but at the same time there is also a problem of imbalance between supply and demand.The specific manifestation is that the singleness of the quantity of supply cannot meet the diversity of farmers’ cultural demand;asymmetry in the supply structure leads to inefficient supply;government-input supply ignores demand responsiveness;inappropriate supply of multiple sources causes confusion in supply content;a single supply system deviates from the actual demand of farmers.Secondly,the thesis takes Yuechi County,Guang’an City,Sichuan Province as the object of case analysis to carry out specific analysis and research.Through communication with relevant staff and field visits in local rural areas,we can understand the situation of rural public cultural services about overall supply and demand in Yuechi County,that is,the supply of public cultural services in Yuechi County has achieved significant results,but there is still a contradiction between the imbalance of farmers’ needs and supply.The specific performance is as follows: a single supply subject and multiple cultural demand imbalances,farmers’ demand preference and government supply substitution imbalance,demand information and supply information imbalance,and the lack of talent team construction leads to supply and demand imbalance.Based on the current problems,the thesis deeply analyzes the factors of the imbalance between the supply and demand of rural public culturalservices in Yuechi County.The analysis finds that it is basically an imperfect administrative assessment mechanism and a mismatch between financial authority and power,which leads the grassroots government to lack the power to provide public cultural services;The construction of light cultural services has led to deviations in the government’s supply concept;the "top-down" provision system,monitoring mechanism,and inefficient information communication and decision-making participation mechanisms have hindered villagers’ demand expression;demand substitution is difficult to identify;and the lack of demand expression mechanism.Finally,combined with the actual situation in the rural areas of Yuechi County,the thesis is guided by the new public management theory and the supply and demand balance theory,with farmers as the subject and farmers’ needs as the guidance,and proposes the idea of accurate supply.One is to increase the participation of various social entities and ensure the precision of decision-making.The second is to stimulate the willingness to express and improve the accuracy of farmers’ expression.The third is to adhere to demandoriented and ensure the accuracy of supply and demand information.The fourth is to use big data technology to promote the accuracy of demand identification.Fifth,attract professional talents and improve the accuracy of supplying services.Sixth,the government guides cultural needs and accurately matches supply.