The Rural Public Cultural Products Supply And Demand Imbalance Analysis

Our country is a large agricultural country, how to solve the “three rural” problem is closing related to the implementation of the "four comprehensive" strategic and have great significance to promoting the socialist modernization. Construction of modern rural public cultural service system, we will not only meet the material needs of farmers, but also to meet the spiritual and cultural needs of farmers. Today, however, the problem of rural public cultural products total supply shortage, the irrational supply structure, the demand for power shortage, uneven levels of demand and other issues, resulting in an imbalance of supply and demand of public cultural products, hindering the overall rapid development of China’s rural. With the improvement of living standards of rural residents, farmers growing demand for cultural products, how to do the supply of rural public cultural products and enhance the cultural needs of rural residents, to achieve cultural product supply and demand balance has become a top priority of China’s rural work.This paper from the supply and demand of rural public cultural products, combine with the theory and empirical research and literature analysis, and model analysis method so on, carefully analyze the existing problems of supply and demand of rural public cultural products, and find out its reason. On the basis of the theory of economics, political science, public product, and the theory of government behavior, we put forward the corresponding countermeasures and suggestions, to establish a perfect system of rural public cultural products supply and demand.The first part is the introduction. This part introduces the research background and significance, research status at home and abroad and this study related definition of the concept such as rural public cultural products, expounds the main research method and innovation points of this study.The second part discusses the theoretical basis of supply and demand of rural public cultural products and the related theory of how to implement supply and demand balance.The third part discusses the expressions of supply problems caused the imbalance of supply and demand of rural public cultural goods, such as the total lack of supply, the supply of structural disorders.The fourth part discusses the expressions of demand problems caused the imbalance of supply and demand of rural public cultural goods, such as lack of demand, low levels of demand, poor consumer awareness of cultural.The fifth part from the perspective of suppliers of rural public cultural products, the main demander and platform of supply and demand discusses the causes of the imbalance between the supply and demand of rural public cultural products.The sixth part discusses the measures of the United States, Japan and Thailand to resolve the imbalance between supply and demand of rural public cultural products as well as the relevant inspiration to our country.The seventh part proposes suggestions based on the reasons caused supply and demand imbalance and the successful experience of foreign countries to solve the problem.Through this article research, discuss our rural public cultural product supply responsibility, the ways of supply subject, supply and demand structure and the particularity of demand; provide advices for the demand expression system reform and restructuring of our country rural public cultural products in order to promote the construction of harmonious society and new socialist countryside.