VI Design Of Visual Recognition System Of Shanxi Provincial Association For Promoting Brand And Standardization Construction

With the development of the information age,the design of visual recognition system continues to incorporate regional cultural elements and dynamic display effect,which plays a key role in enhancing the brand value of enterprises and the social influence and communication power of institutional organizations.The purpose of Shanxi Brand and Standard Construction Promotion Association is to build brand service platform and enhance brand value system engineering.In view of the present situation of brand vision,this paper puts forward a design and construction scheme of innovative visual recognition system based on institutional characteristics and brand requirements.In the process of argumentation and research in this paper,through the analysis of institutional background,combined with the research status at home and abroad,it provides a theoretical basis for the VI design of Shanxi Association for the Promotion of quality.First of all,by combing the unique regional nature and historical inheritance of regional culture,so that it can be integrated into the VI design of Shanxi Association for the Promotion of quality,it can not only improve its brand communication power,but also has the significance and value of inheriting history and carrying forward the regional humanistic spirit.Secondly,combing the concept and design principles of the visual recognition system,the basic connotation of the organization of the Association for the Promotion of quality,the updating status of the visual recognition system,effectively for the Shanxi Association for the Promotion of VI innovative design collation and construction ideas,lay the design foundation;finally,from the institutional image positioning and design research,carry out the basic system and application system in the design of the basic system and application system of Shanxi Association for the Promotion of quality.Among them,logo design,auxiliary graphic design and the design of the application product part of the Association all adopt innovation,break the old traditional structural style,and integrate into the innovative form of expression.On this basis,the logo dynamic effect display is added to make it more clearly and intuitively display and propagandize to the public.Through the dynamic form of display to understand the design ideas and brand connotation of the logo,enhance brand communication,enhance brand efficiency,so that its image is deeply rooted in the hearts of the people.To sum up,this paper studies and designs the visual recognition system of Shanxi quality Promotion Association,which can make its brand visual image unified,effective and cultural.While enhancing the aesthetic effect of visual recognition,we should enhance the brand competitiveness and popularity of Shanxi Brand and Standardization Construction Promotion Association,and this design research will have important value and significance for the inheritance and development of Shanxi regional culture,and will further consolidate the case of the visual theoretical basis of Chinese brand construction institutions,and make efforts and exploration for the research of visual recognition system of brand construction institutions at home and abroad.